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Showing: Adam Cook

Total: 5

Article Why marketing based on age cohorts doesn’t make sense Adam Cook | July 1, 2020
Article A better way to analyze geographies Adam Cook | March 1, 2018
Article Data Use: An analysis of the impact of survey scales Adam Cook | November 1, 2013
Article How improvement-gap analysis can produce better satisfaction surveys Adam Cook | October 1, 2012
Article Advertising effectiveness: what it is, what it isn’t and can it be reflected by one number? Adam Cook | March 1, 2011