Minneapolis-based Carlson Companies has signed a letter of intent to sell Carlson Research Co. to Total Research Corp., Princeton, N.J. Once the purchase is completed, Carlson will use Total Research for its marketing research, quality management and other services. Terms were not disclosed.
InterServ Services Corp., an Atlanta-based marketing services company, has reached an agreement with Equifax to acquire Elrick & Lavidge, a wholly owned subsidiary. Terms were not disclosed.
Sawtooth Software, Inc., has moved to 502 S. Still Rd., Sequim, Wash. Sawtooth Technologies, which develops and markets Ci3 CATI, will continue to be based in Evanston, Ill.
Barbara Ankersmit has opened QMark Research & Polling at PacificTower, 19th fir., 1001 Bishop St., Honolulu, Hawaii.
Chevy Chase, Md., research firm Nancy Low & Associates, has added several new private sector clients. They include: Milbank, Tweed, Hadley & McCloy, an international law firm; Price Waterhouse's Survey Research Center; Duncanson & Holt, a reinsurance manager; Sacks & Bonuccelli, a management and advisory firm; Multi-Family Initiatives Corp., a non-profit firm providing training and employment for low income housing residents; and the Maryland Nurses Association.
TeleSession Corp., New York City, has formed a market research strategic business unit to handle its growing market research business.
QCS Houston has relocated to a larger facility located 20 minutes from Hobby Airport at 17625 EI Camino Real, Ste. 100, Houston, Texas. The facility features two fully-equipped focus suites, a central phone room and a test kitchen.
Fieldwork has opened a new focus group facility in Orange County, Calif., featuring three conference rooms. In addition, the company has remodeled its Chicago North facility.
Gordon S. Black Corp., a Rochester, N.Y., research firm, was one of four recipients of the 1995 New York State Governor's Excelsior Award for Quality. The annual award, which is modeled after the Malcolm Baldrige National Quality Award, is given to organizations whose commitment to quality and customer satisfaction establishes a standard for other firms and institutions to emulate.
The state of Oregon has awarded a multi-year contract for state lottery market research to MarketVision Research, Inc. of Cincinnati, Ohio.
Erin O'Mera has opened Applied Market Advantage, Inc., Eagles View Professional Park, 2798 Mack Rd., Fairfield, Ohio.
Rickie Kruh Research has opened an office in Davie, Fla., which will provide mystery shopping services, competitive mystery shopping and full service marketin research.
Retail Detail, Inc., a Binningham, Mich., firm that provides merchandisers, mystery shoppers and field research workers, has redirected its business to act as a consultant to companies with various field merchandising needs.
Northeast Data Collection Inc., has moved its Boston mall operation to the newly renovated Assembly Square Mall, five minutes from downtown Boston. The new address is 133 Middlesex Ave., Somerville. Mass.
NFO Research, Inc., Greenwich, Conn., and IPSOS, S.A., Paris, have signed an agreement to launch access panels in five European countries. Operations will begin during 1995 in France, Germany and the U.K., while operations in Italy and Spain will commence in 1996. Others will be added as the market potential is established.
Market Facts, Inc., has opened an office at 65 Madison Ave., Morristown. N.J. The office will be headed by Gregory J. McMahon.
Computers for Marketing Corp. has relocated its New York office to 915 Broadway, Ste. 609, New York, N.Y.
Research International USA has relocated its New York divisions to The Park Avenue Atrium at 466 Lexington Ave., 8th flr., New York, N.Y.
Sweeney International, Ltd. has opened an office in the Miami area at One Park Place, 621 NW 53 St., Ste. 240, Boca Raton, Fla.
Catherine Bryant & Associates has moved to 1400 Westgate Center Dr., Ste. 200, Winston-Salem, N.C.
SPSS Inc., Chicago, has established an office in Ireland and added new distributors in the former Soviet Union, Sri Lanka and several Latin American companies. Cathy McGennis will head the Ireland office, which will be located at Clifton House, Lower Fitzwilliam St., Dublin 2, Ireland.
Group 1 Software, Lanham, Md., and MapInfo Corp., Troy, N.Y., have signed an agreement to jointly market and distribute Group 1' s address accuracy software and Maplnfo's address-matching software.
Leichter Research has moved its headquarters to 111 Washington Ave., Dumont, N.J.
Barnes Research, Inc., Grand Rapids, Mich., recently acquired a predictive dialer for its phone center.
In May, employees of Paria Group, an Orem, Utah research firm, volunteered more than 70 hours of service at a local elementary school. The staffers assisted teachers of K-5 grade students with lessons and tests on a variety of subjects.
Total Research Corp., Princeton, N.J., has signed more than $2 million in new business from clients in the U.S. and Europe. The company's Information Technologies division received a major software/hard ware customer satisfaction survey from IBM while the company's Health Care division won two major projects from Bristol-Myers Squibb. In London, the company's European headquarters office announced new research contracts from Black & Decker for the U.K. and from 3M in the U.K., Germany and France. In other news, Total Research has signed a new three-year strategic alliance with Total Research Argentina.
Brussels-based IRiS (International Research Institutes) has added two new members to its world marketing research and consulting network: Behaviour & Attitudes in Dublin, Ireland, and Mori de Mexico in Mexico City.