Acquisitions/transactions
Market research and insights platform PureSpectrum has acquired Dalia Technology.
Agile research platform Feedback Loop Inc. has been acquired by customer experience platform DISQO.
Customer acquisition platform Campaign Stars has been acquired by B2B marketing agency The Marketing Practice.
Private equity firm Trilantic Europe has purchased Kantar Public for an undisclosed sum.
Marketing solutions provider Advantage Solutions has acquired brand experiences company Brandshare.
Digital analytics and consulting company Nabler has been acquired by digital marketing agency Brainlabs for an undisclosed sum.
Ad solutions provider Digital Media Solutions has acquired re-targeting platform Traverse Data.
Kantar has acquired app survey platform and fraud prevention technology provider Qmee. The transaction is expected to close in June 2022. Post-completion, Qmee will become a part of Kantar's Profiles Division, which is responsible for primary research within Kantar.
Data solutions and marketing research company Schlesinger Group has acquired sample provider Opinion Capital, joining its global sample and ResTech portfolio.
Innovation agency ProdigyWorks has been acquired by market research company RTi Research.
Medical market research specialist M3 Global Research has acquired Germany-based market research firm pharma-insight.
Digital advertising and marketing company S4 Capital has acquired technology consulting firm TheoremOne.
Alliances/strategic partnerships
Research and insights firm Delineate has become an accredited MRS company partner.
U.K. market research agency PPL Insights has partnered with France-based marketing agency Strategir to better link all elements of the customer journey.
Global consultancy Keyrus has joined Alida’s Partner Network to improve its customer experience services in Belgium.
Consumer research company Target Research Group Inc. has partnered with insights company Spoonshot to market #foodbrain+.
Global investment firm KKR has invested in data collection platform Alchemer. Capital from the investment will be used to accelerate Alchemer's growth through marketing, partnerships, product innovation and more.
MarTech consultancy fifty-five has partnered with customer data platform provider Treasure Data to better synthesize data.
Recruitment platform CloudResearch and market researcher InnovateMR have partnered to improve data quality within the online survey industry.
Advertising platform Adform and data collaboration platform InfoSum have announced a partnership to allow companies to leverage data in the ad tech industry while maintaining security and privacy.
The Advertising Business Group, a non-profit organization advocating for responsible advertising and communication, has appointed Ipsos as partner for its UAE cross-media measurement project.
Independent marketing group Selbey Anderson has received a £10 million funding facility from investment manager Triple Point to continue to identify and complete acquisitions.
Nielsen has been selected to participate in TikTok’s media mix modeling program to gain insights into the impact of marketing within its video platform.
Association/organization news
Market research firm CMS Research recently celebrated its 25th anniversary.
Market research firm Research Marketing Strategies Inc. recently celebrated its 20th anniversary.
Marketing research and innovation firm Burke Inc. has launched The Alberta Burke Academy, a two-year high school mentorship program.
Awards/rankings
Inc. Magazine has recognized online sample provider Full Circle Research as one of the best workplaces of 2022.
MESH Experience has been shortlisted in The Marketing Society Awards category of successful and effective partnerships.
Inc. Magazine has recognized performance marketing agency NP Digital as one of the best workplaces of 2022.
New companies/new divisions/relocations/expansions
Data analytics company Kantar has opened its first hub in Portugal.
B2B marketing research agency Adience has opened its London office.
Media outlet MarTech reports that streaming platform Roku will expand its Measurement Partner Program to include media mix modeling.
Insights company Toluna has expanded its operations to Thailand.
Customer insights platform Alida will open an office in Edmonton, Alberta, next month.
Market research agency BMG Research has opened a new office in London.
Research company earnings/financial news
Nielsen Holdings has announced its 2022 first-quarter results. Its revenues increased 1.6% to $877 million on a reported basis.
Sustainability insights and measurement platform Higg has raised $50 million in its Series B round of funding.
Performance marketing company Fluent Inc. has released its first-quarter 2022 financial results. Its revenue reached $89.1 million, increasing 27% compared to its 2021 first-quarter results.
Comscore announced its first-quarter 2022 results, reporting revenues of $94.0 million, a 4% increase over its 2021 first quarter. It also reported a net loss of $9.3 million and a 20% increase in activation.