Acquisitions/transactions
Buyer Persona Institute (BPI) has been acquired by KS&R. BPI will become a division of KS&R to continue to deliver buyer persona research.
Escalent has acquired Mercator Advisory Group which will be led by Javelin Strategy & Research.
The Wall Street Journal reported Tuesday that a consortium of private equity firms including Elliott Management Corp. is in advanced talks to buy Nielsen Holdings for about $15 billion including debt.
Nielsen Holdings has rejected the acquisition proposal from a consortium of private-equity firms.
Design on Tap, a technology marketing agency, has merged with technology firm, Ceemless Innovation.
Media company MarketCast has acquired Phoenix Marketing. The acquisition will allow the expansion of its advertising and media analytics.
Nielsen Holdings has agreed to acquisition proposal by a consortium of private equity firms led by Brookfield Business Partners and Evergreen Coast Capital Corporation for approximately $16 billion.
Alliances/strategic partnerships
The NFL’s Philadelphia Eagles announced a multi-year partnership with KraftAnalytics Group (KAGR) under which KAGR will work with the team to develop, create and implement its first-ever centralized data warehouse.
Media measurement and analytics company Comscore and WideOrbit, a media inventory and revenue workflow management firm, have expanded their partnership to enable users to access inventory offered through WideOrbit's sell-side platform, WO Marketplace, powered by Comscore TV information from more than 50 million homes.
Omnicom Media Group has joined NBCUniversal insights hub.
SampleNinja’s panel management solution has been integrated into Pureprofile’s data collection system.
After Zendesk shareholders failed to approve Zendesk’s acquisition of Momentive (formerly Survey Monkey) in late February, Zendesk, Milky Way Acquisition Corp. and Momentive Global Inc. terminated the agreement and plan of merger.
Momentive announced it has entered into a cooperation agreement with Legion Partners, a significant stockholder of Momentive.
Canvs MRX, Canvs AI’s new-open ended text analysis product, has been successfully incorporated by both Sensory Research and Blueberry Marketing.
Standard Media Index and Comscore have launched eCPM.
Ipsos has formed a partnership with CIESMORI to create a market research company in Bolivia. The company will operate under the name Ipsos CIESMORI and will combine CIESMORI’s Bolivian presence and Ipsos’ worldwide capabilities.
Performance marketing company Fluent Inc. is partnering with health care advertising technology company DeepIntent to make its deterministic health and wellness data accessible to marketers for their cross-platform targeting initiatives.
Delineate has announced a partnership with the Market Research Society, which will allow its Delineate Proximity platform to expand.
Customer experience consulting agency Blink CX has partnered with Alida, a customer insights platform.
Merkle, a customer experience management company, has partnered with RefugeeForce to offer refugees more work opportunities in the U.K. and Germany.
Ipsos company Synthesio, an AI-enabled customer intelligence company, has announced it will join Twitter’s Official Partner Program. The program offers enhanced Twitter access and support to create new insight service offerings.
Association/organization news
The Marketing Research Education Foundation has announced Baal Dan Charities as its official Race Around the World for Education 2022 beneficiary. Baal Dan Charities will receive the money raised to support Ukrainian refugee children.
The Market Research Event (TMRE) is accepting speaking proposals for its TMRE 2022 event on November 14-16 in San Antonio.
Awards/rankings
Inc. Regionals: Southeast has recognized Digital Resource as one of the fastest-growing companies, ranking at No. 159.
Inc. Magazine has listed Strategus as No. 55 on its 5000 Regionals Rocky Mountain list.
Fluent Inc. has been recognized by AppsFlyer Performance Index 14 as No. 1 fastest-growing mobile media source in North America.
Qualitative research platform Tetra Insights has ranked as a High Performer in G2 Grid for Software Testing spring 2022 report.
New accounts/projects
Research firm the Olinger Group announced its aim to focus on health and wellness, luxury brands and luxury travel.
New companies/new divisions/relocations/expansions
After announcing its premium partnership with Alida earlier this year, Verve has opened locations in South Africa and Australia.
The Research Agency has opened its Sydney, Australia, office.
Fluent Inc. has announced the expansion of its mobile app studio.
U.K. research firm Verve has opened its Manchester office.
Research company earnings/financial news
Natural Marketing Institute has released its 2022 Supplements/OTC/Rx (SORD) Consumer Trends Report, offering perspective on the trends within the supplement industry from a consumer point of view and insights into what may lie ahead.
Aterian Inc. announced its fourth-quarter and full-year 2021 results. It reported growth from both its previous quarterly and full-year revenue. An improvement of 3.6% was reported within its full-year gross margin from 2020 to 2021. The company also reported the launch of 40 products in 2021, increasing from the 37 products introduced in 2020.
In-home product testing platform Highlight has raised $7 million in a seed-funding round.
Indico Labs has raised $350,000 at the close of its first seed-funding round.
Momentive announces its authorization of a $200 million share repurchase program.
The National Retail Federation (NRF) anticipates retail sales will grow between 6% to 8% in 2022. Excluding restaurants, automobile dealers and gasoline stations, the NRF expects 2022 retail sales to total between $4.86 trillion and $4.95 trillion. It also anticipates non-store and online sales to grow between 11% and 13%, translating to a range of $1.17 trillion to $1.19 trillion.
U.K. text analytics platform Relative Insight has raised £5 million to expand its operations to the U.S.