Schulman, Ronca & Bucuvalas, Inc., a New York City research firm, has opened a second survey operations center, a 100-station interviewing facility Ft. Myers, Fla. Bob Vojinovic, SRBI’s field director, will serve as site manager.

Creative Research Services, Inc., Norcross, Ga., has a new Web site. The site features information on company capabilities, specialty products and new product offerings.

The Advertising Research Foundation (ARF) has honored the American Plastics Council’s image advertising campaign with a gold medallion at the ARF’s 1997 David Ogilvy Research Awards program. The campaign was created by D’Arcy Masins Benton & Bowles/Detroit using research studies conducted by Wirthlin Worldwide. The annual David Ogilvy Research Awards recognize outstanding research contributions to the development of successful advertising campaigns.

Dennis and Company, Inc., has movedto 1111 Summer St.,Stamford, Conn.

Kerr & Downs Research has moved to 2992 Habersham Dr., Tallahassee, Fla.

The Namestormers have moved to 2811 Declaration Circle, Lago Vista, Texas.

The Olson Research Group has moved to 666 Ptalnsboro Rd., The Office Center, Ste. 1210, Plainsboro, N.J.

Audits & Surveys Worldwide, New York, has opened a New England ofrice near Boston at 3 Garland Rd., Lincoln, Mass. The office will be headed by Louise Dutka, vice president and director of New England.

MarketVision/Gateway Research, a division of MarketVision Research, Inc., Cincinnati, has opened a consumer research center at the Six Flags AstroWorld theme park in Houston, its fourth permanent facility in a theme park environment.

Quest Research, Houston, has been tapped by British software firm Tetra International to provide ongoing strategic research, data collection and database development among both North American-based multinational firms and multi-site nationals.

Porchey Research Inc., St, Louis, has opened a Web. The site includes information on the company and its research services as well as client testimonials.

Aragon Consulting Group, St. Louis, has opened three new offices in the Chicago, Los Angeles and San Francisco metro areas. The Chicago office (phone 312-269-0993) will be staffed by John Adams, vice president and senior consultant. Diane Dailacis, vice president and senior consultant, will head the Los Angeles office. Larry Felix will run the San Francisco office.

After a one-year hiatus, Sacramento has returned to the top spot for unlisted numbers, Survey Sampling Inc. (SSI), Fairfield, Conn. Last year, Oakland held the number one position. Currently, 95 percent of the nation’s households are estimated to have a telephone, of which 29.6 percent are not included in published telephone directories. In 1984 (the first year SSI analyzed unlisted rates), the unlisted group made up only 21.8 percent of telephone households, indicating that the number of unlisted households has increased by 36 percent over the past 13 years.

The unlisted rate is determined by comparing the estimated number of telephone households with the actual number of households found in telephone directories. Estimated telephone households are computed by taking projected country level household estimates and applying a figure from the U.S. Census that indicates the percent of households with a telephone.

Unlisted telephone households can be broken down into two groups: those that are unlisted because of mobility and those that are unlisted by choice. Approximately 20 percent of households move each year. Demographically, these households tend to be younger, more urban, and less likely to own single-family dwelling units. Households that are unlisted by choice tend to have higher than average income. Households that are unlisted by circumstance tend to be lower income.

Insight Orlando, Inc., Orlando, Fla., is doubling its space in the Airport Business Center to a total of more than 5,000 square feet at 5828 South Semoran Blvd., Orlando. The expansion includes a 20-station telephone center and a third focus group suite. The business office, formerly in Maidand, Fla., will now operate from the Semoran Blvd. address.

Lennox Research, Inc. (LRI), has moved to 2107 ParkAve. N., Winter Park, Fla. Mystery Guest, Inc., the mystery shopper division of LRI, will also operate from the ParkAve. address.

Since leaving his position as director of market iesearch and planning at Converse, Inc., Mel Roboff has opened Roboff Management Group, a market research consulting furn, at P.O. Box 804, Needham Heights, Mass.

Cambridge Focus, a new qualitative research facility, has opened at 600 Memorial Dr., Cambridge Mass. The facility features three discussion suites (traditional, modular, living room style) and tiered observation rooms.

A new firm specializing in research for the motion picture industry, ETS Research, has opened at 2313 N. Valley, Burbank, Calif.

Attitude Measurement Corp., Southampton, Pa., is moving to larger corporate headquarters. The firm has also recently opened regional offices in the south and midwest. The new offices are located at County Line Business Cam pus, 75 James Way, Second Floor, Southampton, Pa.

Mitsubishi Caterpillar Forklift America (MCFA), the joint venture company responsible for manufacturing and sales of two major forklift brands, has selected Quest Research, Houston, for its second round of benchmark survey needs.

Portland, Ore.-based Sorensen Assodates Inc. has opened an office in the Minneapolis area at 1711 County Road B West, Ste. 320, Roseviile, Minn. James Sorensen will head the new office. Dan Peterson joins the new office as senior vice president for client services. BAI (Behavioral Analysis Inc.), a Tarrytown, N.Y., research firm, has changed its name to BAIGlobal.

Equifax and VNU Marketing Information Services have announced a longterm strategic marketing and cross-licensing agreement linking the two firms for the next decade. In addition, VNU will acquire Equifax National Decision Systems and incorporate it into a newly formed VNU Precision Marketing Group.

Treistman & Stark Marketing, Inc. (TSMI), Hackensack, N.J., and Leichter Research, Dumont, N.J., have merged. The company will continue as TSMI.

NOP Information Group has formed NOP Healthcare Advanced Consulting Group, a strategic marketing consulting firm serving the pharmaceutical and health care industry. The new business, based in Princeton, N.J., will be a division of Market Measures, Inc., an NOP Information Group subsidiary based in Livingston, N.J.
Strategic Marketing Corp., Bala Cynwyd, Pa., has opened SMC Europe, Inc., in Brussels.

The Marketing Workshop, Inc., Norcross, Ga., is celebrating its sliver anniversary as a provider of national marketing research and consulting services.

Market Segment Research & Consulting, Miami, recently sponsored an ethnic marketing think tank in Miami. Over 50 senior-level ethnic marketers met to discuss the growing U.S. ethnic consumer market. Facilitators led brainstorming sessions regarding ethnic marketing trends, interests, best practices and the impact of these challenges on future business.

Millward Brown International has signed a worldwide licensing agreement with ISPC Ltd., London, England, to use ISPC’s electronic fiche software, a product that packages tabulations, summary reports, charts and presentations, to electronically deliver survey reports to its clients.

Colburn & Associates, Raleigh-Durham, N.C., has expanded its telephone interviewing capabilities, enabling it to provide a broader range of quantitative research services.

Elliott Benson, a new data collection company, has opened at 1234 H St., Ste. 200, Sacramento, Calif. The firm will offer complete qualitative and quantitative data collection services. Brochures and first-visit discounts available upon request.