Acquisitions/transactions
Health care agencies FCB Health and McCann Health will merge as a single network, IPG Health, with a unified senior management team.
Measurement and analytics company Nielsen has acquired TVTY, a TV attribution provider and ad monitoring company based in Paris.
Following its acquisition by Schlesinger Group, Market Cube has been fully integrated into the Schlesinger brand.
European data collection company Norstat has acquired Dutch firm Respondenten.nl.
Marketing research and data analytics group YouGov has acquired Faster Horses, an Australian data insights consultancy.
ZoomInfo, a provider of go-to-market software and data, has agreed to acquire conversation intelligence company Chorus.ai.
IBM has agreed to acquire data consultancy Bluetab Solutions Group.
Accenture has acquired Workforce Insight, a workforce optimization consultancy.
Experience management provider Qualtrics has agreed to acquire Clarabridge, a provider of omnichannel conversational analytics, in a stock transaction valued at $1.125 billion.
Alliances/strategic partnerships
Data and analytics provider GfK and home appliances and consumer electronics manufacturer Haier Europe have formed a strategic partnership for use of gfknewron, GfK’s new market intelligence service.
Aha! Insights Technology has signed a licensing agreement with experience management company Qualtrics to augment Aha’s quant and hybrid capabilities.
Fashion retailer Mango has partnered with brand health company Nepa for brand tracking and campaign measurement in five markets across Europe and the U.S.
Data and analytics company IRI has been selected by BrandVerge as its audiences provider for advertisers on the BrandVerge platform.
Marketing research company NPD Group will work with technology provider Cint to help manage NPD’s sampling and data collection process.
Data collection company Rep Data and media intelligence company Latitude have partnered to deliver video consumer feedback.
Customer experience and research technology company Forsta has partnered with CX and insights provider Watermelon.
Association/organization news
The Canadian Research Insights Council (CRIC) has formed an alliance with the Qualitative Research Consultants Association (QRCA). As part of this agreement, CRIC and QRCA will promote each other's events to their members. In addition, Jeff Hecker, a member of CRIC’s Qualitative Research Thought Leadership, will serve on QRCA’s Industry Relations Committee to help identify additional opportunities for CRIC and QRCA to work together.
The Insights Association’s IDEA Council has launched a survey to assess the state of inclusion, diversity, equity and access in the U.S. insights industry. To participate, click here.
The Insights Association’s IDEA Council has published its “Guide to Inclusion, Diversity, Equity and Access,” which offers resources and examples for creating inclusive, diverse and equitable organizations and insights. Read more.
Applications for the Betsy Jane Peterson Award are now being accepted until September 10. The awards are open to both new and experienced market research practitioners and three winners will receive free enrollment to the Principles of Market Research course presented by MRII and the University of Georgia. Winners will be announced at the Insights Association’s CRC in Dallas on October 20-22. Learn more.
Awards/rankings
The Advertising Research Foundation (ARF) has announced the recipients of its 2021 ARF Great Mind Awards, which honor leaders across the advertising and marketing research industry.
The Society of Insurance Research board of directors is making a call for nominations for several positions for the 2021-2022 board year, including vice president, research.
New companies/new divisions/relocations/expansions
Marketing research technology provider quantilope is expanding into the U.K. with the opening of an office in London.
DoubleVerify, a software platform for digital media measurement, data and analytics, has received Media Rating Council accreditation for video filtering, benchmarks and connected TV fully on-screen and completion metrics.
Research company earnings/financial news
Community platform Tribe has raised $7.5 million in a seed funding round led by Bessemer Venture Partners and CRV with participation from Inovia Capital.
GlobaLexicon, a provider of translation and language services, announced revenue growth of 45% for the first half of 2021.
Consumer insights agency InSites Consulting will close its 2020-2021 fiscal year with 10% revenue growth, for total revenue of €66 million.
Customer data platform Amperity has raised $100 million in Series D financing, valuing the company at more than $1 billion.
Language and research services provider Mission Translate has reported an 89% increase in revenue compared to the same period last year. Additionally, the company has made two new hires, adding David Lamont as global sales director and Steven Prior as business development manager.
Marketing research and public opinion company Ipsos has released financial results for the first half of 2021. Revenue was €993.3 million, up 26.4% compared to the same period in 2020.
Suzy, a marketing research software platform, has closed $50 million in a Series D funding round led by H.I.G. Growth Partners, Rho Capital Partners, Bertelsmann Digital Media Investments, Foundry Group, Triangle Peak Partners and North Atlantic Capital.
Data and analytics company Nielsen has released financial results for the second quarter of 2021, announcing revenue of $861 million.