Response Analysis, Princeton, N.J., has created an International Survey Research Group. In partnership with MORI International, an independent research company in Great Britain (with partners in 14 countries), and the International Research InstituteS (IRiS) network, a global network of research companies in 23 countries, Response Analysis plans to expand its marketing for survey research and its marketing consulting capabilities. Dr. Miguel Basanez has joined the firm as senior vice president, international research, to manage this new venture.
The boards of Dairy Management, Inc. (DMI), which manages marketing and research programs on behalf of America’s dairy farmers, and the MilkPEP board, which administers the “Milk Mustache” effort on behalf of U.S. fluid milk processors, have approved a resolution to jointly use the same research and market data in developing a common understanding of consumer segments for developing future marketing plans. This research is the product of a major DMI-funded dairy industry segmentation study which details the motivations, attitudes and behavior of milk, cheese and butter consumers, as well as channels of distribution and volume opportunities. This data will be used this winter in the marketing planning process involving national, state and regional dairy organizations. In the meantime, DMI and MilkPEP will coordinate their current programs where opportunities exist.
Aragon Consulting Group, St. Louis, has opened a new office in Atlanta which will provide consulting services to clients in 10 states from Virginia to Louisiana.
Triestman and Stark Marketing, Inc., Hackensack, N.J., can now be reached via E-mail.
First Market Research has moved to: 656 Beacon St., 6th floor, Boston, Mass.
EnVision Knowledge Products, Media, Pa., has moved into larger quarters at: 77 W. Baltimore Pike, Media, Pa.
National Computer Systems, Minneapolis, has expanded its capabilities, enabling it to capture data from electronic mail, data collection sites on Web pages, integrated voice response and telephone surveys. NCS’ electronic data collection services are marketed under the name NCS Profiler. To provide users of these services with a faster, more secure electronic link, NCS recently partnered with GE Information Services, a firm that links businesses with their key audiences to streamline and improve the flow of information.