Acquisitions/transactions
Information Resources Inc. and The NPD Group have completed their merger to create a global technology, analytics and data provider.
Nielsen has received governmental regulatory approval to complete its $16 billion sale to a consortium of private investment funds led by Evergreen Coast Capital Corporation.
Market research and customer experience platform Forsta has acquired crowdsourcing and innovation platform Hellolgnite.
Marketing and advertising agency Dentsu Group Inc. has acquired a majority stake in global technology and services firm Extentia.
Professional services company Accenture has acquired YSC Consulting to help its CEO, C-suite and board with solutions to improve its performance and leadership.
Online survey and research services provider QuestionPro has acquired exploratory research platform Digsite. QuestionPro will now offer Digsite’s qualitative solutions with its suite of research, survey and customer experience software and services.
Alliances/strategic partnerships
Kantar and Chinese media research company SINOMONITOR have partnered to help clients better understand their growth markets.
Quest Mindshare has integrated SampleNinja’s panel management software to its panel management system.
Research and feedback collection platform Emozo Labs and global management consulting firm aNumak & Company have partnered to offer technology solutions and consulting services to the LATAM region.
Audio research and analytics platform Veritonic has been selected by podcast company Ranieri & Co. to track and measure its ad performance.
Retail data and analytics platform Intelligence Node and price optimization and management solutions company Pricemoov have partnered to allow brands to discover and act on competitive price movements.
Television tech and analytics company Samba TV has partnered with ad and media company Smartclip to expand to Spain.
Nielsen and Amazon have agreed to a three-year partnership to measure Prime Video’s NFL Thursday Night Football. The streaming service will be included in Nielsen’s National TV measurement service to monitor viewing behavior and program distribution.
Insights agency Mesh Experience has partnered with Lancaster University’s psychology department to help students gain experience through live projects.
Touchstone Research and strategy agency SUP3RNATURAL have formed a strategic partnership to expand research and marketing strategy services.
Harmon Research has integrated its panel into SampleNinja’s software to focus on niche markets and demographics.
Association/organization news
The Marketing Research Education Foundation (MREF) Backpack Challenge Readathon will run August 1-September 16. With the help of sponsors, donors and readers, the MREF is hoping to raise $30,000 to send 2,000+ backpacks full of essential school supplies to under-resourced kids. To learn more or donate visit www.backpackchallenge.org.
The American Marketing Association Chicago is accepting nominations for its newly created Marketer of the Year award.
Market Research Institute International (MRII) has created an award program for U.S.-based researchers from underrepresented groups. The MRII Diversity Award will be presented twice a year to eligible applicants who "demonstrate the greatest promise in expanding their knowledge and skillset and the potential for career growth" and will cover the cost of a Principles Express course administered through the University of Georgia Center for Continuing Education.
The Insights Association has urged the California Privacy Protection Agency to limit its privacy rules on the insights industry.
The Certification Institute for Research Quality announced that it can now audit and certify companies to the ISO 27701 standard.
Insights, activation and measurement platform Dynata has combined its research delivery, panel sciences and data sciences teams into its newly created Global Research and Data Sciences Center of Excellence organization.
Awards/rankings
Research agency 2VC won the silver award at the Agency of the Year Awards in the Market Research Agency of the Year category. The awards are designed to recognize Singapore's top-performing market, research and advertising agencies.
Inc. Magazine ranked Rare Patient Voice as No. 3981 on its 5000 fastest-growing private companies list.
Performance marketing agency NP Digital was listed on Inc. Magazine’s 5000 fastest growing companies list.
Digital management solutions firm Aprimo has been recognized as a leader in marketing research management by The Forrester Wave 2022.
Inc. Magazine listed market research solutions company Paradigm Sample on its 5000 fastest-growing private companies list for the second time in three years.
Inc. Magazine ranked user experience platform WEVO as No. 1802 on its 5000 fastest-growing private companies list.
Digital content and marketing agency Look Left Marketing was listed on Inc. Magazine’s 5000 fastest growing companies list.
The Tony Cowling Foundation has announced Dalberg Research Kenya as its inaugural Industry Innovation Award winner.
New companies/new divisions/relocations/expansions
Automated consumer research company quantilope has moved to a new office space in London.
Fiona Blades, founder of insights agency Mesh Experience, has created Diversity Unlimited to encourage insight and research to be purchased from companies with diverse ownerships.
Research company earnings/financial news
Human insights company UserTesting has released its second-quarter 2022 financial results reporting a total revenue of $47.6 million and a subscription revenue of $45.2 million.
Customer journey solutions provider Raven 360 has closed its $8 million Series B round of funding.
Comscore released its second-quarter 2022 financial results reporting a revenue of $91.4 million and adjusted EBITDA of $6.5 million.
Performance marketing agency Fluent Inc. released its second-quarter 2022 financial results reporting a revenue of $98.4 million, a gross profit of $28.3 million and a media margin of $32.3 million.
Automotive services company Holman has invested in data management, marketing analytics and digital marketing solutions company Orbee.
Customer service and CX platform Gorgias has raised $30 million in its Series C round of funding.