Acquisitions/transactions
Marketing consulting firm Evolytics has been acquired by tech consulting firm Concord.
U.K. tech research company QuenchTech has been acquired by U.K. ResTech firm Walr for an undisclosed cash sum.
Data analytics company Kantar has acquired Denmark-based marketing measurement company Blackwood Seven for an undisclosed sum.
Research technology firm Forsta has been acquired by health care experience specialist Press Ganey.
Alliances/strategic partnerships
Harris Interactive and parent company Toluna have partnered to conduct weekly polling to measure the 2022 French presidential and legislative elections. Over 100,000 people will be interviewed in over 50 polls to measure and better understand French citizens’ preferred candidates and voting intentions.
Market research companies Information Resources Inc. and The NPD Group have signed a merger agreement. The merge will create a global analytics, data and technology provider.
Data and insights company Pureprofile has partnered with customer engagement company iGoDirect to improve its loyalty and rewards programs.
Comscore and Effectv, the advertising sales division of Comcast Cable, announced that Effectv will be using Comscore’s audience impression-based measurement product with local advertising clients to deliver an industry measurement solution for marketers.
The Radio Advertising Bureau and research firm Provoke Insights announced a partnership under which the two entities will present new primary research on a quarterly basis on consumer sentiment and behavior related to categories such as travel and fitness and others.
Nielsen has partnered with Horizon Media to create eMbrace, a platform to improve the engagement between companies and their multicultural audiences.
Customer data platform ActionIQ and data collaboration company InfoSum have announced the combination of ActionIQ CX Hub and InfoSum Secure Data Clean Room to improve second-party data.
Insights platform Canvs and market research cloud provider Fuel Cycle have announced that Canvs MRX has been added to the Fuel Cycle Exchange Marketplace for text analytics.
Association/organization news
Research firm Issues & Answers Network recently celebrated its 34th anniversary.
U.K. firm Vox Pops International has become an employee-owned company.
Colour of Research has launched its cultural appreciation month to increase awareness of the diversity within the industry.
The University of Iowa’s Tippie College of Business is launching an online master’s degree program in business analytics that will begin accepting students in fall 2022.
Insight localization agency Empower Translate has received the Queen’s Award for Enterprise in its international trade category.
Awards/rankings
Nominations for the 2022 Marketing Research and Insight Excellence Awards are now open. The early-bird deadline is May 2, 2022. The official deadline is June 20, 2022. Apply now!
Insights Association has named its 2022 class of Laureates members at its annual conference in Philadelphia.
Survey data collection company Dooblo has been certified by ISO 27001 for information security and management.
The Tony Cowling Foundation (TCF) has announced the inaugural TCF Industry Innovation Award in memory of industry leader Tony Cowling. It may be given to people whose work is helping drive the future of the research industry and, reflecting Cowling's values of internationalism, innovation and inclusion, is open to anyone, regardless of background or role in the industry. Visit here for more information.
Sampling and ResTech company InnovateMR has received two Bronze Stevie Awards for the categories of business or competitive intelligence solution and achievement in customer satisfaction.
New accounts/projects
Rebecca Brooks and Devora Rogers from full-service market research company Alter Agents have released a new book titled “Influencing Shopper Decisions” to help brands better understand shopper behavior.
Following recent QuenchTec acquisition, ResTech firm Walr has launched its new brand identity including a new logo.
The Insight Management Academy (IMA) has launched the “Transforming Insight” podcast, hosted by James Wycherley, IMA’s chief executive.
Research and analytics consultancy Loyalty Research Center and data collection firm Rep Data have released an e-book titled “A Cookieless World: The Shifting MarTech Landscape.”
New companies/new divisions/relocations/expansions
B2B data and software firm ZoomInfo has opened its first office in India.
Steve Leigh has founded Manchester-based research, measurement and evaluation consultancy Sensu.
Research company earnings/financial news
Swedish market intelligence startup My Telescope has raised €2.5 million in a seed funding round to expand operations to the U.S.
Australian media intelligence startup TrueScope has raised $6.2 million to improve its platform and expand to U.S. market.
Swiss SaaS company Caplena has closed its first seed funding round to better fund its sales and marketing efforts.
In 2022 first-quarter results, Ipsos reported revenues of €547.8 million, with a total revenue growth of 17.5% and organic growth of 12.3%.