Data Security And Privacy: The Opportunity To Differentiate Your Brand With Today's Consumers
Editor's note: Radius Global Market Research gave a webinar on March 13, 2014 discussing the opportunity to differentiate yourself for consumers. Duration 55:27.
There has been considerable attention in the U.S. press in recent months about online privacy and data security. Most notably, the giant U.S. retailer Target experienced a massive security breach at the height of the holiday shopping season in December 2013. Other major companies, including Google and Facebook, have been criticized for their data sharing practices. Radius Global Market Research conducted research to determine how American consumers feel about this important topic.
In this webinar, Mark Menne and Jamie Myers from Radius Global Market Research will explore the attitudes and behaviors of American consumers towards online privacy and security. In the course of this presentation you will learn about:
- The importance that American consumers place on privacy and data security issues.
- The attitudes of American consumers about the amount of personal information that companies capture and maintain on them.
- The effects of attitudes towards privacy/security on purchase behavior.
- The perceptions of American consumers towards the privacy and data security practices of individual companies and brands.
Presenters:
- Jamie Myers, director of client services, Radius.
- Mark Menne, senior vice president, Radius.