Uncover Subconscious Associations Using Implicit Research
Editor's note: quantilope presented the results of a study that used implicit research to uncover subconscious associations of consumers on September 21, 2022. Duration 42:58.
Join quantilope as they share their latest global study. This study used implicit research to uncover the subconscious associations of 3,000 consumers across the U.S., U.K. and Germany, on the topic of social and streaming platforms.
Learn more about the benefits of implicit research, how it can support you to achieve your research goals and see the implicit association results of quantilope's media study in the live results dashboard. Find out how you can set up and run similar studies on quantilope’s Insights Automation Platform for your brand.
Key takeaways:
- What is implicit research and when is it used?
- How can you leverage automated implicit research to meet your research goals?
- How can you set up an implicit research study?
Presenter:
- Madita Brandhorst, Senior Solutions Consultant, quantilope.