How to Create a Competitive Advantage with Automated Tracking
Editor's note: quantilope gave a webinar in March of 2020 on creating a competitive advantage with automated tracking. Duration 38:32.
Tracking has long been an important tool used by researchers to measure the health of a brand, advertising success and campaign performance. However, tracking processes have failed to keep up with the rapidly changing consumer world and brands can no longer wait three to four weeks for their insights to be ready.
In this webinar, quantilope will introduce an automated solution for real-time, highly customizable tracking. Automated tracking empowers brands to create a competitive advantage by staying constantly connected to the pulse of your consumer and reacting to new trends and market changes in real time. Attendees will leave with an understanding of how automated tracking works, its use cases, implementation and benefits for brands across all industries.
Presenter:
- Thomas Fandrich, managing director U.S., COO and co-founder, quantilope.