••• online research
itracks adds to research suite
Live events tool and fast focus groups
itracks, a mobile and online researcher based in Saskatoon, Saskatchewan, added two new offerings to its research suite. itracks Live allows companies to conduct research on live events including sporting events, video gaming tournaments, scheduled TV events, political presentations or a client’s own live event. Participants watch the live stream feed from within itracks’ software and a moderator can direct qualitative and quantitative-style questions to the group. After the event ends, a transcript and polling data are available for analysis. Additionally, itracks Now enables researchers to start a focus group in 15 minutes or less and receive feedback in real time. The service can be accessed from a screener survey or a website. Participants move directly into itracks text chat software where the moderator is waiting for the group to fill. Once the desired number of participants has been reached, the online focus group begins.
••• research communities
Enhancements from Fuel Cycle
P2 Engine gets a tune-up
Market research cloud Fuel Cycle announced the general availability of its updated P2 Engine and Quick Polls to current customers utilizing Fuel Cycle research communities. The updated P2 Engine collects and consolidates customer profiling data from multiple sources, including surveys, CRM platforms, marketing automation platforms, file uploads, behavioral sources and Quick Polls. The P2 Engine also syncs profiling data directly to CRM platforms. Additionally, Fuel Cycle’s new feature Quick Polls enables quick questions to be asked of research community members and works across web browsers and Fuel Cycle’s mobile applications for iOS and Android.
••• ad research
Target ads based on the weather
Product suite from AccuWeather
Weather and digital media company AccuWeather launched AccuWeatherIQ, a new data product suite that enables brands and advertisers to utilize AccuWeather’s weather forecasts for targeted advertising. AccuWeatherIQ is intended to help advertisers connect with U.S. users experiencing a variety of weather conditions today, tomorrow or “next weekend” to provide effective messaging based on lifestyle activities and health management preferences influenced by the weather. AccuWeatherIQ’s weather data segments are currently available in the U.S. on Salesforce and LiveRamp Data Store in addition to AccuWeather’s owned and operated media properties
••• television research
Amobee offers data marketplace for connected TV
Integrates over 60 providers
Redwood City, Calif.-based ad technology company Amobee launched a data marketplace for connected TV advertising, providing brands and agencies with access to a library of data for activation across connected TV and converged cross-screen campaigns. To launch the data marketplace, Amobee has integrated with more than 60 data providers and marketplaces – including Oracle Data Cloud, the LiveRamp Data Store, IRI and Lotame – to give advertisers access to more than 60,000 always-on audience segments to create bespoke targeted campaigns for connected TV.
••• Briefly
New York-based Nielsen released additional details around its launch of Nielsen Total U.S. Pet Retail, which is designed to offer a holistic view of the U.S. pet retail market. With a view into more than 10,000 pet specialty stores alongside Nielsen’s extended All Outlets Combined (xAOC) measurement universe, Nielsen brings a combined view of pet specialty and non-specialty outlets, regional chains, independent stores, military commissary, grocery and mass merchandisers across the U.S.
Information technology company Openprise announced the availability of new campaign attribution capabilities in the Openprise Data Orchestration Platform.
High Point, N.C.-based firm Trone Research + Consulting released its digital publication Diggo, which provides opinions from pet owners to veterinarians. The topics covered are based on veterinarian input and offer consumer insight through surveys with pet owners, providing a solution-oriented assessment for veterinarians and practice managers.
CIRQ, an International Standards Organization (ISO) audit and certification body that is a subsidiary of the Insights Association, awarded certification to Mongolian Marketing Consulting Group for compliance to the ISO 20252:2019 standard, which covers market, opinion and social research, including insights and data analytics. ISO 20252 establishes globally recognized terms, definitions and service requirements for project management in research organizations.
Directions Research launched their pipeline solution tool IdeaSprint, developed alongside partner company SEEK. IdeaSprint allows teams to present ideas to an online panel of consumers and receive feedback in real time. Additionally, the tool allows for multiple iterations of testing with consumer evaluation.
Reston, Va.-based Comscore announced the addition of Movie Lift to its suite of Marketing Impact solutions. Developed in partnership with data and technology company PlaceIQ, this solution is designed to help media buyers and sellers better attribute the impact of TV, desktop and mobile marketing campaigns on driving consumers to the movies.
Hamburg, Germany-based insights company quantilope added its automated TURF module to its capabilities. The new module is intended to allow clients to launch, analyze and report their TURF projects based on preference measurement (max-diff) in a few days.
Seattle-based Discuss.io has been awarded certification for compliance to ISO 27001 by CIRQ, an International Standards Organization (ISO) audit and certification body that is a subsidiary of the Insights Association. The certification has been verified by CIRQ partner PECB, globally recognized and accredited by the International Accreditation Service. Accredited certification to ISO 27001 involves undertaking regular reviews and internal audits to ensure the continual improvement of the ISMS. Discuss.io’s certification will be verified annually by CIRQ’s independent audit establishing continued compliance and protection of data.
According to auto media site Auto Remarketing, Black Book says it has evolved from a publication into a data and analytics company for preowned-auto industry professionals. In recognition of this shift, the company has transformed its brand identity and website.
Teaneck, N.J.-based PRS IN VIVO launched OmniPath, which allows users to map the Omni Channel Path-to-Purchase and identify moments where behavioral design can influence consumer choice and brand growth.
New York-headquartered SIS International Research launched its blockchain consulting division SIS Blockchain.
Information tech company Confirmit announced the latest release its software platform Confirmit Horizons. New introductions to the platform include new reporting capability Fieldwork, CATI improvements and customer support for rewards.
Metametrix introduced a new feature called Upload A File, which allows users to upload their data for analysis within the Metametrix platform.
Location data and marketing company Gimbal launched Trends, its location and foot traffic analytics platform. Trends enables users to view consumers’ physical-world behaviors over time.
Verbatim analysis software company Ascribe and ADAPT, a survey processing company, have launched ADAPT CX Snapshot, a text analytics solution for processing unstructured, open-ended text. The software gives users an overview of their customers’ feedback and provides insights.
Insights solutions company Toluna announced the growth of its panel community to 30 million members.
Qualitative research company 20|20 Research announced the issuance of U.S. Patent No. 10,354,261 which relates to virtual environments for behavioral research. Included in the patent is the ability to manipulate a virtual environment based upon a user’s vision patterns and demographics. Also covered is the ability to automatically ask questions based upon what a participant sees and to measure and assign a score to vision patterns, as well as the ability to deliver virtual environments to common user devices, broadening accessibility.
Insights firm Maru/Matchbox announced the addition of the influencer social listening tool, Maru/Lissted, to its technology platform, Maru/HUB.
Data collection firm Veridata Insights launched its automated project platform, which includes respondent sourcing, survey programming, data collection, data visualization, dashboards and analytics.
Qualtrics, an experience management company, added Smart Conversations to its Qualtrics XM Platform. The new offering enables organizations to view real-time topic and sentiment analysis from open text comments.
Food AI platform Whisk announced its Sponsored Product offering, which enables CPG brands and grocery retailers to make product suggestions to users at different points in the shopping journey. Sponsored Products use precision targeting to promote individual products in recipes and food content across monthly recipe impressions.
Nielsen announced that its Social Content Ratings solution now measures talent’s promotion of TV programs across Twitter, Facebook and Instagram.
Social media monitoring company Brandwatch launched its platform Consumer Research, which uses machine learning to classify data and identify logos, actions, objects and scenes in images. The AI-powered analyst, Iris, identifies trends and insights.
Researcher Schlesinger Group opened The Apartment research space at Viktoria-Luise-Platz in Berlin. The space accommodates fields of life such as cooking, dining, housekeeping, media usage, relaxation, personal care and family life.