••• political research
HarrisX, Rasmussen partner on tracking poll
Will use Overnight Poll service
Research company HarrisX has partnered with pollster Scott Rasmussen to produce the ScottRasmussen.com Daily Tracking Poll, an ongoing gauge of American voters’ political sentiment. The poll quantifies public opinion on topics related to social issues, current political news, presidential and congressional job approval, trust in American institutions and the degree to which voters are engaging or disengaging from politics. HarrisX will use its Overnight Poll service, which surveys more than 1,000 Americans and registered voters five nights a week, to generate poll data. ScottRasmussen.com will publish four to eight poll releases daily. Some of the results will track opinions on particular topics over time while others will measure overnight reaction to events currently in the news. It will feature questions and analysis from a variety of perspectives, based on the belief that people, organizations and institutions outside of government also play a role in governing society. For full transparency and clarity, ScottRasmussen.com will include top-line survey results – with the precise question wording used in the survey – along with detailed information on the demographic composition of respondents and significant cross-tabulation of results.
••• customer experience
Forrester debuts CX certification
Three-part process
Cambridge, Mass., research and advisory firm Forrester has launched its CX certification product, a training program that provides companies with the skills to create better customer experiences. Forrester’s three-part CX certification begins with a six-week online course in CX foundations, which features six lessons focusing on topics such as journey mapping, CX measurement and ROI modeling. Working in a collaborative and social learning environment, participants create real-world deliverables through interactive activities and short video lessons that are available on demand. Successful completion awards participants a signed certificate and badge to promote their certification.
••• gift research
NPD Group offers Registry Snapshot
Dashboard view of U.S. gifting and registry creation
Port Washington, N.Y., research company The NPD Group has released Registry Snapshot, a dashboard providing a holistic view of gifting and registry creation in the U.S. for select retailers. The snapshot includes information on registry type, retailer, category performance and top brands, as well as subcategory conversion rates, average list price and average amount spent. Additional benefits include being able to look at the current gaps in knowledge of registry pricing, brand inclusion and sell-through to assist in assortment planning, as well as an understanding of event importance by size and value to help gain competitive intelligence. The initial Registry Snapshot, which is available now, includes data compiled from 40,000 individual registries across key online and brick-and-mortar retailers. Attitudinal and behavioral insights collected through a consumer survey will also be available. This additional data will help clients identify key factors driving registry selection in terms of retailer, creation type (online vs. in-store) and purchase dynamics, including post event intentions and purchase behaviors among gift givers and registry owners.
••• customer experience
GfK launches consumer journey product
Part of Consumer Insights Engine
Nuremberg, Germany-based researcher GfK has launched the Consumer Journey module of the Consumer Insights Engine, a solution designed to provide a market view of the online and offline consumer purchase journey for the technology and consumer durables industries. The Consumer Insights Engine is available in over 10 markets, globally.
The Consumer Journey module combines a collection of point-of-sales data with market research, online consumer behavior data and AI-enabled consumer review data. This gives on-demand access to insights to drive business decisions via a user interface, the Consumer Insights Engine.
The new solution supports business functions such as product, category management, marketing and sales. These functions are under pressure from saturating demand, shorter product life cycles, the increasing importance of digital channels, increasing competition and declining prices. Day-to-day business often does not leave enough time for ad hoc surveys to get answers to key business questions.
The Consumer Insights Engine is designed to answer questions such as: What triggers the realization of a need to purchase? What channels do consumers use when researching products? What are the most important attributes for consumers when deciding to purchase? What do purchasers think and say about a product?
The solution is available in multiple markets, including: Germany, France, Italy, Spain, Netherlands, the U.K., Russia, India, China, Japan, South Korea, Brazil and the U.S. The product category focus is within the technology and consumer durables sector comprising IT, major domestic appliances, small domestic appliances, printers, gaming, consumer electronics and personal care.
••• Briefly
Data services firm Maru/Blue, Toronto, has launched Agile Self-Serve, a DIY, real-time survey solution that provides completes within hours across Canada, the U.S. or the U.K. The solution includes a reporting dashboard, video and photo content upload capabilities and allows clients to target respondents by region, gender or age.
Denver-based consumer health software company Welltok has launched DataWise, a consumer data and predictive analytics solution. DataWise supplements traditional health care data with the company’s proprietary consumer database and predictive variables to create a view of consumers. The solution analyzes the combined data and provides data sets that improve program targeting, design and messaging.
Customer experience technology company Service Management Group, Kansas City, Mo., has launched a point-of-sale smart survey technology that shortens surveys to reduce abandonment rates and provide more accurate customer feedback.
Chicago-based behavioral research firm InsightsNow is now offering PlayFULL Insights, a qualitative approach that uses the Lego Serious Play method where participants use Lego bricks to build stories in response to a moderator’s questions.
GfK MRI, New York, and E-Poll Market Research, Encino, Calif., have jointly developed and launched the MRI/E-Score Celebrity Fusion, a platform offering a granular understanding of consumer/celebrity compatibility. The platform visualizes and simplifies the process of choosing endorsers and spokespeople, aligning product placements and making other decisions for celebrity-based marketing.
Port Washington, N.Y., information company The NPD Group has launched its Beauty Retail Tracking Service in Germany, a new point-of-sale service tracking sales of beauty products, including fragrance, make-up and skincare. The service, set to launch in 2019, will collect point-of-sale data covering both e-commerce and brick-and-mortar sales.
Jupiter, Fla., research company Quick Test/Heakin has launched a new large-event staffing service called Quick Staff. The service provides interviewers and brand ambassadors for large events and tradeshows.
Shawn Herbig, founder and president of IQS Research, and motivational speaker Kristin Mackey have released a book, Frequency Matters: Be a Contributor, Not an Employee!
Oslo, Norway, research solutions firm Confirmit has added new capabilities to its Confirmit Horizons platform. New capabilities include: Confirmit Action Planner added to its B2B Account Health solution; benchmark support added to its Employee Pulse solution; and scenario management for Digital Experience.
Neuromarketing platform CoolTool has launched real-time direct access to respondents to provide insights into neuro tests, like ad testing and Web site testing, as well as eye-tracking and emotion measurement studies. CoolTool uses smart algorithms based on artificial intelligence to identify and exclude poor- or bad-quality answers. The quality-control system evaluates the completion of the questionnaire by each respondent in the context of three criteria: completion speed, matrix patterns and open answers.
Enterprise feedback management company Questback has released Academic Edition, its cloud-based survey solution for the education sector, to the American market. The solution provides students, professors and researchers with survey tools for qualitative and quantitative research projects. The solution launched in 2004 in Europe.
Plano, Texas, company Research Now SSI has announced that its portfolio of panel data and integrated data is now on a common platform. The data is available via API, including access to Research Now SSI panels that were not otherwise available programmatically.
Boston-based consumer insights firm Crimson Hexagon has introduced new reverse image search capabilities, allowing analysts to search by picture instead of text across the company’s data library. Results include exact matches, visually similar images and a full set of analytics on the consumer conversations related to that picture.
Arlington, Va., retail platform Basket has launched Insights, a new grocery business intelligence tool for brands and retailers. Powered by shoppers, Insights captures on-shelf and promotional prices of grocery products and their competitors and updates in real-time.
GfK MRI, New York, has released 29 political targets based on its data on U.S. consumers. The segments incorporate U.S. voter roll data and allow advertisers to target people by voting behaviors, party affiliation, ideological identification and their stance on social issues.
Chicago-based researcher IRI has made enhancements to its consumer and shopper insights solution, IRI Shopper Loyalty, which now covers more channels, geographies and retailers.
GfK MRI, New York, has introduced Visual Reporter, a graphically-based analytical tool that provides access to targeting insights. The tool uses MRI’s database on U.S. consumer activities and attitudes and allows users to: discover consumers’ hidden concerns, desires and beliefs; determine a target’s ideal media mix; identify product categories that resonate with consumers; and learn about a target’s mobile habits and time spent online.
Machine learning and artificial intelligence company Lexalytics, Boston, has launched Lexalytics Data Extraction Services, data extraction software and services that combine the company’s AI-based natural language processing technologies with the ability to classify structured and unstructured content to gain more insights from corporate documents.
Jersey City, N.J., consumer behavior and location sciences company SITO Mobile has introduced Quantified Consumer Experiences, a consumer feedback research tool designed to measure the impact of digital ad campaigns on brand perceptions, ad recall, message association and purchase intent.