••• health care research
Report looks at IoT and health care
Opportunities for marketers
A new report from Navigant Research, Capitalizing on the Nexus of IoT and Home Healthcare, examines the emerging digital health industry, with a focus on how the Internet of Things (IoT) is disrupting health care and moving it to the home. As global demand and cost for health care continue to rise, providers and patients are looking to technology for cost-effective solutions. A variety of smart home technologies that leverage the IoT are helping to lower costs and improve patient care by engaging consumers with real-time information through web portals and mobile apps, as well as other innovations.
“The nexus of IoT and health ultimately puts power in the hands of consumers and enables self care,” says Paige Leuschner, research analyst with Navigant Research. “This has the potential to revolutionize the health care industry and contribute to the emergence of health care as a value proposition for the smart home, creating opportunities for a range of stakeholders to capitalize on.”
According to the report, now is the time for industry players – from technology start-ups to service providers to large tech incumbents – to find innovative ways to engage consumers, explore new business models and create new revenue streams in the home.
The reportdiscusses how the convergence of smart-home value propositions provides new opportunities for stakeholders to introduce innovative digital health solutions to bring efficiencies and enhancements to a traditional market. It also provides recommendations on how players in the smart-home and health industries can address the smart-home lifestyle and seize digital health market opportunity while there is momentum. An executive summary of the report is available for free download at the firm’s Web site.
••• brand research
NetBase offers visual analysis service
Uses AI to analyze social media mentions
Santa Clara, Calif.-based NetBase is now applying artificial intelligence to image analysis of social media posts on Instagram and other visual channels to identify brand logos and keywords to give a view of a brand’s performance. The platform is designed to classify images by facial emotions, common scenery and everyday objects to enable social and customer experience professionals to understand a brand’s conversation by tracking an influencer’s product placement, event sponsorship signage reach and fan-created content.
NetBase can identify a logo if it is partially hidden, rotated or modified. If a logo is changed into inappropriate content or a trademark is infringed, NetBase’s AI-based search will flag it so the brand can be notified, find the source and take action. Additionally, enterprise brands can monitor regional variants and support an array of logos to protect brand reputation.
The platform can monitor for objects, memes, scenes and faces. The tool will also identify emotions of the photograph, enabling users to understand the context and where, when and how consumers are using a brand’s products.
NetBase tracks photos from campaigns and allows brands toleverage user-generated content (UGC) to create ideas for new UGC campaigns. Insights from customer use can lead to more engaging campaigns and drive content ideation. It can also help identify companion products for potential partnership and co-branding opportunities.
••• new product research
Trade-off tool from Harris Interactive
Choice Express looks at product/service preferences
Digital research agency Harris Interactive, London, has launched Choice Express, a research tool that asks consumers to review a range of options and make trade-offs on their product/service preferences. The key deliverable is a simulator that enables clients to test what-if scenarios, for example, to see the impact of a new introduction, how much consumers will pay for a new feature and which features are necessary vs. desired. The time from setup to launch and delivery is around one week, for a general-population/high-integrated research audience, accessed via Toluna’s community of people worldwide. The insights allow companies to use a combination of product and service features, benefits and price to drive stronger purchase levels. Choice Express is the latest addition to Harris Interactive’s suite of NPD products and runs on QuickSurveys, part of the TolunaInsights platform.
••• segmentation research
New programmatic activation solution
Simmons Research, Acxiom partner
Simmons Research, New York, has launched Simmons Activate, a programmatic activation solution powered by a partnership with technology and services company Acxiom. Simmons Activate is designed to allow marketers to convert consumer insights into targetable segments across digital and addressable TV.
Through the partnership, 140 Simmons-branded segments are available within Acxiom Audience Cloud and the LiveRamp Data Store. The Simmons consumer audience segments are developed using Acxiom's omnichannel identity resolution and built on the predictive capabilities of InfoBase data, with the aim of delivering actionable audiences at scale. Marketers and their agencies can run campaigns targeting these segments on their platform of choice, including hundreds of DMPs, DSPs and publishers. Simmons Activate is also designed to help marketers create proprietary segments using a combination of Simmons data and/or proprietary surveys in partnership with InfoBase data to enable digital targeting and analytics.
Briefly
Newton, Mass., research software firm MarketSight has launched Dashboard Design Studio, a portfolio of dashboard solutions, including do-it-yourself and custom solutions.
Research companies Critical Mix and Issues & Answers have partnered to launch kNOW Seniors, an on-demand insights service to access opinions among U.S. seniors ages 55 years and older. The partnership will leverage Issues & Answers’ knowledge in the senior market with Critical Mix’s online survey tools and technology to create insights from senior citizens. Each wave will represent 1,500 U.S. seniors 55 years and older, balanced by gender, age and region, to the most current Census results. The offering includes access to results in a data visualization tool.
Amsterdam-based health technology company Royal Philips has launched HealthSuite Insights to support the adoption of analytics and artificial intelligence (AI) in key health care domains. The platform gives data scientists, software developers, clinicians and health care providers access to analytic capabilities to curate and analyze health care data, providing tools and technologies to build, maintain, deploy and scale AI-based solutions.
Netherlands-based research company Nebu has integrated its data collection software Dub InterViewer with EcoMatcher, a technology platform that helps businesses increase customer and employee engagement on sustainability through tree planting. The integration will allow Nebu clients to offer respondents a newly-planted tree as a reward for completing a survey.
Dentsu Aegis Network has announced that its M1 people-based insights platform will link the consumer packaged goods that people buy to the media platforms they utilize with Chicago-based research firm IRI. With this partnership, M1 will allow custom audience creation using IRI Verified Audiences and/or IRI ProScores audiences linked to first- and third-party data.
Nielsen, New York, has announced the commercial availability of Nielsen National TV Out-of-Home Preliminary Reporting, an extension of Nielsen National TV Out-of-Home Service. The new report expedites delivery of insights of out-of-home audiences, allowing subscribers to receive individual telecast data within four business days of original airing.
London-based online research firm Further has launched Tandem, a mobile ethnography platform that engages people via smartphones and connected devices, providing online researchers with insight into their target audiences.
Conway, Ark., technology and services company Acxiom has introduced its Patients Insights Package, a new data offering that provides patient insights to providers and payers. An addition to the company’s Healthcare Solutions portfolio, the Patients Insights Package includes over 100 attributes and provides health-related insights like lifestyle behavioral insights, demographics and health indicators on the patient community.
London-based mobile data company Ogury has launched Active Insights, an app ecosystem intelligence solution for app publishers. Active Insights is powered by Ogury's first-party data, leveraging user behavior to provide ownership and engagement metrics. Publishers can use the solution to identify competitors, monitor performance and track audience engagement and retention via an understanding of the churn factors that lead users to delete, download or re-download apps.
Research-based communications consultancy Engagious, based in Portland, Ore., has launched the Engagious Podcast series, hosted by Co-Founder and CEO David Paull. The series includes conversations on branding, content creation, storytelling and market research. The podcast launched with six episodes immediately available for listeners on iTunes, Google Play, Stitcher or the Engagious Web site.
U.K.-based cross-media measurement firm RealityMine has added RealLife Profiles to its data product offerings. The RealLife Profiles product provides a daily summary on panelists, of apps used and of top-level Web sites visited within a day, providing a snapshot of passively-metered data on each panelist. This allows panel owners to profile or improve targeting on sample and to complement survey responses. RealLife Profiles is tailored for panel integration and covers panelists using Android and iOS devices.
Fayetteville, Ark., e-commerce firm WhyteSpyder has launched the Item Page Sales Strategy (IPSS), a new service for helping online retailers develop and execute an online sales strategy. The IPSS process seeks to drive traffic and conversions at the item level, providing clients with insights into the shopping behavior of prospective customers and allowing them to optimize their item detail pages.
IBM, Armonk, N.Y., has launched Cloud Private for Data, an integrated data science, data engineering and app building platform designed to help companies uncover insights from their data. The platform allows users to build and exploit event-driven applications that can analyze data from things like IoT sensors, online commerce, mobile devices and more. Separately, the company has formed the Data Science Elite Team, a new consultancy made up of data scientists, machine learning engineers and decision optimization engineers to assist clients with their data science problems and artificial intelligence.
Data analysis software firm QSR International, Boston, has launched NVivo 12, the latest version of its mixed-methods research tool used by education, health care, marketing and nonprofit researchers. NVivo software supports qualitative and mixed-methods research and is designed to help researchers organize, evaluate and find insights in unstructured or qualitative data, including interviews, open-ended survey responses, articles, social media and Web content.
U.K. mobile software company OnePoint Global has introduced a pay-as-you-go pricing model, giving customers access to its suite of products with no license fee or fixed-term contract. Researchers and CX professionals can sign up for an account and pay a fixed price for survey responses and outbound SMS messages.