••• television research
New construction in TV City
CBS’s Las Vegas Strip facility updates research space
Las Vegas research facility Television City has updated 4,000 square feet of its research space, adding a new focus group room, client area, group-testing room and living-room environment.
The new focus group room includes videoconferencing, three high-definition pan/tilt/zoom cameras and iPads for respondent use. The new group-testing room includes 15 Internet-connected individual computers for survey-taking and media-viewing, as well as Morae software to record all computer activity. The new living-room environment includes two high-definition pan/tilt/zoom cameras for recording testing sessions, eye-tracking technology from Tobii Technology and Eye Tech Digital Systems to record viewing behavior on any device (including TVs) and a dedicated viewing room for clients.
www.tvcityresearch.com
••• retailing
More from their stores
Online reporting gems help retailers analyze performance
Ipsos Retail Performance, a Milton Keynes, U.K., research company, has released a range of online reporting tools and modules designed to enable retailers to view and analyze the performance of their stores on a multitude of levels and through a broad set of comparative measures. The tools and modules provide retailers with insights into footfall and customer behavior.
Ipsos Retail Performance will offer five levels of reporting: Pearl, Emerald, Ruby, Sapphire and Diamond. These span local footfall reporting, where a retailer only requires data at a single store (Pearl) up to a level where a retailer can make more detailed comparisons of a single store or the performance between stores at different times (Sapphire).
Features include footfall traffic, conversion rates, average transaction value and transaction quantity measures at daily, monthly, quarterly and annual periods. Reporting is also available in several languages and in a variety of formats, including store comparisons, store performance, store improvements and periodic trends.
The Diamond reporting modules aim to allow retailers to maximize the application of their data across the business and employees. Several modules are available, including: Staff Review, enabling staff deployment based on historical traffic trends; Power Hour, providing identification of key hourly peaks and troughs in data sets; Interact Reporting, offering intelligence on the interactivity of shoppers with in-store fixtures and zones; and Diary and Benchmarking, where customer traffic data can be annotated to provide insight into unusual or unexpected footfall activity.
www.ipsos-retailperformance.com
••• mobile research
All about ads in apps
Nielsen updates Brand Effect suite to include mobile ad measurement
New York researcher The Nielsen Company has launched Nielsen Mobile Brand Effect, a solution designed to measure the resonance of brand advertising within mobile apps. Nielsen Mobile Brand Effect is the latest addition to the Nielsen Brand Effect product suite, which measures ad resonance across TV and computer browsers.
Nielsen Mobile Brand Effect is intended to capture consumer sentiment through an in-app survey and deliver performance against the primary marketing objective of the campaign using classic brand-lift metrics such as awareness, attitude, favorability and purchase intent. The solution works across mobile operating systems, including Apple iOS and Android.
The solution is built around a model that allows everyone with a stake in the campaign to measure and optimize performance in-flight. The results, in total and by app, segment, lifetime performance, creative and frequency, are displayed in a Web-based dashboard in real-time.
www.nielsen.com
••• mobile research
MyMobile? Make it yours!
Confirmit offers tailored apps for feedback and research programs
Oslo, Norway, research software company Confirmit has launched Confirmit MyMobile, a customizable mobile feedback and research app designed to allow businesses and marketing research agencies to create multichannel feedback and research programs with consistent branding.
Whether companies have a mobile employee base and need a dedicated mobile program or they need to add mobile options as part of a larger program, Confirmit MyMobile aims to enable businesses to channel those insights back to the right stakeholders via any type of mobile device.
As with all Confirmit mobile products, Confirmit MyMobile is intended to enable dissemination of feedback to the right stakeholders in a timely fashion; integrate with photo, video, audio and GPS capture capabilities; deploy on all major mobile devices, including iPhone, iPad, Android tablets and mobiles, BlackBerry and Nokia; and run offline so feedback can be captured anywhere, at any time.
www.confirmit.com
••• social media research
Showing (P)interest in analytics
Pinterest adds metrics feature to Web site
Pinterest, San Francisco, has launched an analytics component to its site, designed to allow brands and businesses to measure the content coming from a verified account’s Web site.
With the new metrics feature, brands can get a daily view of the number of pins coming from their site. Brands can track the content that is most appealing on their Web site, as well as on Pinterest itself; find out how many people are pinning from their Web site, seeing their pins and clicking their content; and pick a time frame to see how the numbers trend over time. Additionally, brands can learn what pinners like and find out which pins get the most repins, who pins them and what else people pin alongside them.
The feature is currently available for accounts that have created a verified presence and switched over to the new layout.
www.pinterest.com
••• reporting software
Improving the portal
Decipher updates Beacon’s reporting capabilities
Fresno, Calif., research company Decipher Inc. has released a new version of its online reporting portal. The updated interface aims to allow clients to export data into instant presentation-ready results and provide access to real-time, customizable findings. The portal is part of Beacon, Decipher’s software platform.
The updated portal includes a simplified user interface for data exploration and report customization; customizable tables and charts that can pull from multiple data sources and variables; numerous chart types and flexible layouts; public or restricted dashboard access; and the ability to incorporate corporate branding. The dashboard reporting module also includes data weighting, multiple layout configurations, custom styling options and table interactions, like sorting and zooming.
www.decipherinc.com
••• online research
Popup communities
Companies partner to bring online qual platform to Latin America
Miami research company eCGlobal Solutions has partnered with Ottawa, Canada, software company Ramius Corporation to use Ramius’s Recollective online marketing research platform for qualitative studies in Latin America. ECGlobal will use the platform to create online qualitative studies and popup communities.
Recollective is a cloud-based platform for marketing research agencies and brands designed to combine social features, including online communities, an activity-based workflow and full support for all mobile devices, to identify new consumer insights. Recollective provides tools for gathering insights from activities, discussion forums and private messaging in a branded online community at any time, on any device.
www.recollective.com
••• hybrid research
Follow with qual
QuickConnect adds qual insight to quant projects
St. Louis research company Delve has debuted QuickConnect, an online tool intended to integrate quantitative surveys with in-depth online qualitative feedback. QuickConnect allows clients to speak directly with select participants after completing a quantitative survey to obtain immediate clarification and insight.
QuickConnect is equipped to work with all quantitative survey platforms and can link to all online qualitative methods, including bulletin boards, Webcam sessions or online focus groups. QuickConnect also provides flexibility in terms of follow-up approach, allowing for IDIs, small- or large-group discussions.
www.delve.com
••• customer experience
Reengage with Retargeting
CRM solution aims to put brands back in touch with detached shoppers
SteelHouse, a Los Angeles marketing technology company, has partnered with San Francisco customer relationship management (CRM) company LiveRamp to include LiveRamp’s CRM Retargeting in its marketing suite. CRM Retargeting is designed to allow brands to use CRM and offline data to reach customers online – no matter where they are in the purchase funnel. CRM Retargeting is commonly used to reengage shoppers who have not made a recent purchase, visited a Web site or opened an e-mail from a company in a given period of time.
CRM Retargeting works by matching the e-mail or physical mailing addresses of users with a large network of anonymous online browsers. SteelHouse encodes the information in a business’s CRM, uploads it to a secure sever and then seeks matches with existing anonymous online browsers that have been gathered through partnerships with Web publishers. Once a match has been found, SteelHouse customers can serve customized display campaigns to users across the Web. The partnership between LiveRamp and SteelHouse is intended to enable brands to serve online display ads to any user who previously shared their e-mail or mailing address.
www.steelhouse.com
••• customer experience
Streamlining social data
CEM offering welcomes unstructured feedback; improves text analytics
Empathica Inc., Mississauga, Ontario, has extended its customer experience management solutions to include third-party feedback and enhanced text analytics. The new universal feedback application programming interface is intended to allow businesses to import any unstructured text feedback - such as online reviews, social network comments, call center transcriptions, direct feedback, e-mail and open-ended survey comments – and view it alongside structured survey feedback.
The ability to analyze both structured and unstructured feedback through one platform is designed to help brand managers uncover strategic insights and identify trends, while location managers can use a focused localized view to train their staff to meet the needs of local clientele.
Empathica has also extended its text analytics capabilities with integration into its Empathica Local software program. Features include natural language processing, real-time comment analysis and a comments tab that serves a central viewing point for customer feedback. The tools also provide sentiment analyses, including support for multiple languages, topic correlation and linkage of the content back to the operational.
www.empathica.com
••• social media research
Understanding fandom
New {analytics} tool tackles Facebook fan page stats
Paris research company ShoorK has debuted ShoorK {analytics}, a statistical analysis tool designed to allow community managers, social agencies and brands who manage Facebook fan pages to analyze their statistics and improve engagement.
ShoorK {analytics} aims to provide clearer analysis of Facebook pages with a wide range of indicators, including nearly 50 graphics and tables that provide information on fan recruitment and engagement. The tool also offers a complete dashboard for negative feedback and Facebook posts can be analyzed in detail and ranked by a variety of indicators, including reach, impressions, engagement, etc. Additionally, Shoork {analytics} offers access to information history. After registration, statistics for the previous six months are loaded and stored for an unlimited period of time.
The free version of ShoorK {analytics} offers fan page management and access to the history of the previous 30 days. The Premium, Pro and Agency versions are available via subscription. All versions allow access to page statistics and an unlimited number of fans.
http://analytics.shoork.com
••• ad research
Ad measurement goes Native
Companies partner to improve digital campaign measurement research
Solve Media, New York, has collaborated with Reston, Va., research company comScore Inc. to launch Native Insights, a method intended to measure online advertising in a native manner. Native Insights research is collected in the flow of a user’s experience and aims to allow advertisers to turn unbiased results into insights to optimize digital campaigns.
Native Insights uses a methodology that aligns with comScore’s standards and benchmarking requirements. By presenting research questions in the flow of a user’s experience, Solve Media aims to eliminate the “natural born clicker” effect, which can sometimes produce user bias in online advertising research.
www.solvemedia.com
••• ad research
Revamped video measurement
ComScore adopts VideoHub to bolster video ad analysis
VideoHub, the analytics division of New York research company Tremor Video Inc., and Reston, Va., research company comScore Inc. have partnered to integrate VideoHub’s technology that measures the viewability of video ads into vCE video, comScore’s video campaign measurement solution, and vCE Multi-Platform, comScore’s multi-platform measurement solution of display, video and TV ad campaigns.
The partnership is intended to allow comScore to scale its measurement of video viewability, streamline the existing workflow for campaigns and introduce more detailed campaign reporting metrics.
www.videohub.com
••• online research
Listen to the ChatterMob
Version 2.0 improves features for clients and respondents
Boston research company ChatterMob has released version 2.0 of its flagship research tool designed to allow businesses to ask their target demographic a series of questions and receive real-time insights. Updated features allow businesses choose the age, gender, location and education level of the users ChatterMob targets and share their ChatterMob campaign or individual questions via Facebook, Twitter, e-mail and blogs. ChatterMob can also predict what day businesses will receive the answers to all of their questions.
On the user end, users can redeem their points for prizes, enter raffles or bid on specific prizes in the auction house; pin their favorites and see how many points away they are from redeeming them; share ChatterMob with friends via Facebook, Twitter and e-mail; and level up by answering more questions.
ChatterMob works in three steps: 1) create questions/responses; 2) choose a demographic; and 3) select the number of desired responses.
www.chattermob.com
••• data analysis
Big insights from big data
Dell debuts version 2.0 of Kitenga
Dell Software, Santa Clara, Calif., has released the latest version of Kitenga Analytics, its big data analytics and search solution. Kitenga Analytics 2.0 features new search, indexing and sentiment analysis functionality to help organizations understand and analyze information that combines both unstructured and structured data.
Version 2.0 includes additional support for the predictive modeling markup language, which aims to provide predictive insight into the meaning and trends associated with unstructured and structured data to improve operational agility and performance management. Kitenga 2.0 can process various types of big data – including information residing in traditional relational databases and Hadoop clusters, such as documents, texts, CRM systems, log files, Twitter feeds, Facebook posts, etc. – and provide appropriate context and analysis.
www.dell.com
••• tracking research
Track – then Re-Track
GMI service to review tracking surveys
Global Market Insite Inc., a Bellevue, Wash., research company, has launched Re-Track, a consultative service intended to provide a full-scale review of clients’ tracking surveys.
Currently available in Europe, the Middle East and Africa, the Re-Track service helps clients look closely at how their trackers are performing and suggests ways they can be improved, both in the quality of data they collect and in their overall efficiency. The consultation examines survey design, question optimization and data granularity to develop a more effective tracker survey, which is then subjected to parallel testing and calibration to benchmark and understand the differences that the new version of the survey will deliver.
www.gmi-mr.com
••• social media research
Birds of a Facebook feather
Facebook helps advertisers target users similar to current customers
Facebook, San Francisco, has rolled out lookalike audiences, a targeting feature designed to help advertisers reach new or potential customers who share similar characteristics with their current ones. Lookalike audiences builds off of a targeting feature Facebook launched in fall 2012 called custom audiences. Custom audiences aims to let marketers take their current customer lists and show ads to those people on Facebook. Now with lookalike audiences, Facebook can use attributes like interests or demographics and show ads to people who share common attributes as their existing customers.
Lookalike audiences is available in Power Editor.
www.facebook.com
••• the business of research
Build leads and keep it real
Two services established to improve marketing and sales in MR
Harpeth Marketing, a Franklin, Tenn., marketing consulting firm serving the market research industry, has launched two services designed to help market research firms enhance their marketing and sales efforts. First, the Lead Builder Program is an outsourced marketing service built around lead-generation and lead-nurturing activities. Second, the Seller’s Reality aims to help market research firms stay on top of what’s going on outside their offices by gathering insights from current clients, past clients and competitors.
www.harpethmarketing.com
••• Briefly
Clifton, N.J., research company SurveyUSA has made its polling and research services available to America’s top newspapers and their Web and mobile platforms on a subscription or a la carte basis. SurveyUSA will assign full-time resources to help newspapers transition from print to digital multiplatform.
www.surveyusa.com
San Diego research company WhatRunsWhere has expanded its online advertising intelligence services into Latin America with the addition of data from Brazil and Mexico.
www.whatrunswhere.com
Zipinion, an Austin, Texas, research technology company, has released a crowdsourced polling application. The application aims to allow companies of all sizes to create an online poll/survey and gather real-time feedback (100 opinions) from a pool of over 500,000 respondents in minutes.
www.zipinion.com
Surrey, U.K., research company MARSC Limited has released version 2.01 of its sampling and panel management platform MARSC.net. The updates are designed to allow users to view panelists’ details; update profile data and new reward point information as desired; search for duplicate panel members using the fuzzy match filtering system; and e-mail panelists on a group or individual basis.
www.marsc.com
Paris research company Ipsos has extended its household panel in Turkey from 8,600 to 13,000 members and renamed it MegaPanel.
www.ipsos.com
Borderless Access, a Bangalore, India, research company, has launched an online panel of 15,000 consumers in South Korea.
www.borderlessaccess.com
Kinesis Survey Technologies LLC, Austin, Texas, has published a white paper, titled Online Survey Platform Conversion: Processes, Issues and Projected Costs. The white paper identifies commonly-encountered survey project migration issues and offers recommendations about how to convert market research data from one software platform to another. It is available for free download at www.kinesissurvey.com/whitepapers.
ThinkNow Research, Burbank, Calif., has released the findings from Hispanic Mobile Banking Trends: Mobile Banking Usage on Tablets & Smartphones, a study that aimed to identify mobile banking trends and usage traits among Hispanics in the U.S.
www.thinknowresearch.com/hispanic-mobile-banking-trends
New York media company Penton’s WealthManagement.com has partnered with FUSE Research Network, Needham, Mass., to launch the 2013 Advisor Trend Monitor Research Series. The studies are an annual series of five research white papers designed to explore advisor views on asset management.
www.wealthmanagement.com/advisortrends
EthniFacts, an Irving, Texas, research company, and Austin, Texas, advertising agency LatinWorks have released the findings of a national survey of U.S. Latinos. The resulting report is titled The PLUS+ Identity – Shifting Paradigms and the Future of Latino Culture in the U.S.
www.ethnifacts.com
Blueocean Market Intelligence, a Phoenix research company, has released the results of a fourth-quarter study analyzing awareness, perceptions and usage opportunities in the consumer cloud-computing space.
www.blueoceanmi.com