Clarabridge launches beta of its self-service text-analysis tool
Reston, Va., research company Clarabridge Inc. has beta-launched Clarabridge Self Service, a product designed to enable smaller organizations, departments and/or market research firms to upload and analyze their text-based e-mails and survey open-end verbatims, transcripts, social media content and other textual data sources via a self-service online portal. The portal builds on the technology of Clarabridge Enterprise, which focuses on customer experience management and other text analytics initiatives for large enterprises.
With the introduction of Self Service, any organization can use the same Enterprise natural language processing (NLP) technology on its customer feedback and textual data. Clarabridge Self Service is intended to automatically organize text into categories; determine multiple levels of positive and negative sentiment; identify emerging trends; and include online interactive exploration, reporting, exporting and root-cause analysis features.
Clarabridge Self Service aims to enable automatic linguistic reading of text and ad-hoc searching and filtration; categorization of the text at detailed sub-document, sentence and clause levels; identification of varying levels of positive and negative sentiments and what they relate to; analysis of root-cause, emerging issues and trends; and capability to drill down to the original text to understand any areas of interest. The solution also comprises an upload wizard, NLP engine, navigator, classification suite, sentiment scoring and reports. For more information visit www.clarabridge.com/selfservice.
Brand Advisory Communities aim to get women buzzing about brands
SheSpeaks, a New York woman-centric online communities company, has debuted Brand Advisory Communities, an offering that builds market research communities designed to allow marketers to directly engage with target consumers on a long-term basis. SheSpeaks will connect participating brands with targeted communities of 2,000 or more consumers for 12+-month-long programs that provide qualitative insights and quantitative surveying capabilities. Communities will be recruited and managed on an ongoing basis by SheSpeaks.
The SheSpeaks Brand Advisory Communities offering is intended to gather quantitative research and qualitative insights from consumers; inform product branding and marketing, including logo testing, pricing, packaging, ad concepts and spokespeople; engage consumers in evaluating new product ideas; and engender brand advocates via exposure to communications and messages. For more information visit www.shespeaks.com/corp.
Want your ad to go viral? Check your Creative Viral Potential
Naperville, Ill., research company Millward Brown has introduced the Creative Viral Potential (CVP) metric, a pre-testing metric to help marketers predict the likely viral viewing of video advertising. CVP was developed through research that analyzed behavioral viewings data from YouTube for 102 video commercials alongside survey-based pre-test measures. The research uncovered four essential components to viral success: the Awareness Index, a measure of branded engagement that has been used by advertisers to predict the success of their TV advertising; Buzz, which identifies whether an ad is likely to generate pass-along; Celebrity, the profile of a celebrity when used in an ad; and Distinctiveness, a measure of originality. For more information visit www.millwardbrown.com.
Outdoor audience measurement tracks consumers on the MOVE
The Outdoor Media Association, New South Wales, Australia, along with outdoor media companies APN Outdoor, EYE, Adshel, JCDecaux and oOh!media, has released a national, industry-wide audience measurement planning tool for outdoor media in Australia. Dubbed MOVE (Measurement of Outdoor Visibility and Exposure), the tool is designed to cover all major formats and environments, including roadside billboards, posters, street furniture, railway stations, transit, shopping centers and airports.
Key features of the MOVE system include outdoor media inventory measured across the five markets of Sydney, Melbourne, Brisbane, Adelaide and Perth; a cross-format planning tool to produce audience measurement results for any combination of formats and/or markets against 110+ demographics; data stored on a cluster of 32 computers from which audience measurement results are generated; and mapping technology.
MOVE also features a database comprising site characteristics of 60,000 advertising faces; Australian Bureau of Statistics Census population statistics; travel information of 600,000 individual person trips sourced from 68,000 government household travel surveys; land-use information; survey results of 15,000 respondents used to determine movement within airports and shopping centers, as well as trip variability over time; and eye-tracking studies. For more information visit http://oma.org.au.
Arbitron expands educational offerings with training series and reports
Columbia, Md., research company Arbitron Inc. has launched an educational series that includes insights on Out-of-Home Video Advertising Bureau (OVAB) Audience Metrics Guidelines for digital out-of-home place-based media advertising affiliates. The core curriculum is targeted to sales professionals, executives, media consultants and others who desire a better understanding of the digital place-based media industry.
Led by a team of media training instructors, the series includes insights on the agency business, best practices for advertising in traditional media and developing a digital out-of-home media selling strategy. Participants will also learn the role of industry groups such as Outdoor Advertising Associates of America, and the Traffic Audit Bureau, in addition to OVAB, in developing research standards.
Separately, Arbitron has released two studies that feature Portable People Meter (PPM) data information: Black Radio Today 2009, How America Listens to Radio and Hispanic Radio Today 2009, How America Listens to Radio. Both reports are available online at www.arbitron.com/study/grt.asp.
In addition, Arbitron has released PPM Listening for Pro Football, which covers in-game, play-by-play estimates for the 2009-2010 professional football season and includes 25 teams in 23 markets. For more information visit www.arbitron.com.
Vision Critical to support ConvaTec panel
ConvaTec, a Skillman, N.J., medical technology firm, has partnered with Vancouver, B.C., research company Vision Critical to launch an online portal for its ConvaTec Connects Panel for the U.S. While ConvaTec meets with these clinicians for live events throughout the year, the panel is intended to better allow ConvaTec to gather opinion and consensus by regularly polling WOC nurses.
The panel will initially solicit the expertise of a core group of committed WOC nurses who have worked with ConvaTec before and then expand, launching in France, Italy and Germany. Vision Critical will aid ConvaTec with assisted tech support, panel management and study support. For more information visit www.convatec.com.
ComScore gains the Audience Advantage
Reston, Va., research company comScore has launched comScore Audience Advantage, a digital audience optimization platform designed to enable publishers to help advertisers and media planners accurately reach their audiences. Using anonymized data from its proprietary research panel of opt-in Internet users that is aggregated into consumer segments, comScore builds predictive algorithms that can be used by publishers to determine which of their site visitors should receive a particular ad. The predictive algorithms use an array of descriptive consumer variables, including demographics, search activity, site visitation and online and offline transactional behavior. For more information visit www.comscore.com.
Panel management platform aims to simplify panel managers’ jobs
Encino, Calif., research company uSamp has introduced a Web-based panel management platform that aims to simplify the delivery of online panel data for market research. Using a suite of technologies, uSamp’s online platform includes the following solutions: SampleMarket, a one-stop software solution for panel project management intended to enable clients to work more efficiently with their panels; PanelNet, a tool to build private-label online panels customized to meet the specifications of a brand; PanelShield, a complimentary Web-based system that provides fraud protection to maintain project integrity; and the Panel Book Search feature, which gives clients real-time access into uSamp’s panel profiles. For more information visit www.usamp.com.
Radius adds Predictor to suite for marketers
Radius Global Market Research, New York, has debuted Radius Predictor, a proprietary tool intended to integrate consumer tracking data with marketing mix data to evaluate marketing components, tactics and branding strategies. Predictor is designed to create a model that calculates an ideal marketing investment level based on business goals. It also identifies what in the current mix is having the most impact on sales - providing a dollar value contribution for every element and calculating ROI.
Predictor’s model also aims to dive into specific marketing components and issues; offer guidance for improving advertising content and countering competitive tactics and strategies; and identify elements of a marketer’s operations that trigger increases in consumers’ affinity toward the brand. For more information visit www.radius-global.com.
Briefly
Survey Sampling International, a Shelton, Conn., research company, has rolled out SSI Dynamix, an online platform designed to improve the sampling process by delivering a wide reach, effective respondent experience, high data integrity and deep respondent engagement by reaching respondents beyond the panel. SSI Dynamix links to all sources (i.e., Web sites, social media, panels, affiliate partnerships, etc.) to build a balanced live-access stream and then profile participants in real time. For more information visit www.surveysampling.com.
San Francisco research company Peanut Labs has debuted Social Media Australia, its Australia sample, consisting of 226,000+ Aussie respondents. By sampling respondents through online social platforms such as Facebook, Peanut Labs aims to target Aussie residents based on age, gender, employment status and marital status. For more information visit www.peanutlabs.com.
Sequim, Wash., research software company Sawtooth Software has begun offering annual subscription licenses intended to offer a more cost-effective and flexible option for Sawtooth’s more active customers. For an annual fee of $15,000, the Corporate Subscription License allows up to 10 users within an organization licenses to several Sawtooth components. For more information visit www.sawtoothsoftware.com/licenseagreement.shtml.
London research company E-Tabs has introduced Precision Reporting, an outsourced report automation solution. Headed by Jon Hackenbroch, Precision Reporting includes 10 reporting executives and is intended to allow clients to benefit from lower consultancy rates via outsourcing. For more information visit www.e-tabs.com.
London research company Research Now has launched B2B and affluent consumer panels in the Middle East. For more information visit www.researchnow.co.uk.
IMS Health, a Norwalk, Conn., research company, has launched IMS Aggregate Spend Compliance Services, a set of solutions intended to help pharmaceutical and medical device companies comply with federal and state transparency and marketing disclosure laws in the U.S., known as “aggregate spend” reporting regulations. For more information visit www.imshealth.com.
San Francisco research company Quantcast has expanded its audience insights offering to include localized delivery for every country. Quantcast audience measurement aims to provide Web site owners with free traffic, demographic, lifestyle, business and geographic audience data. For more information visit www.quantcast.com.
Portland, Ore., research company Webtrends has released Facebook measurement capabilities within Webtrends Analytics 9, the company’s online insight and data collection platform. The Facebook measurement tool is designed to provide marketers information on how tabs, apps and share features are performing. For more information visit www.webtrends.com.