••• quantitative research
Automation tool from InSites Consulting
DIY or with help
Consumer insight agency InSites Consulting has released Fluent, an end-to-end research automation tool for clients that integrates all aspects of setting up and running a quantitative test among consumers. The platform allows research users to create and deploy research studies at their convenience, with a turnaround time of two to three days from the initial setup to the final insight delivery. The process can be run fully DIY or co-piloted with a solution-driven professional to ensure strategic input into the process and value-add interpretations of findings. The validation solutions offered through Fluent will be tailored to the needs and wants of individual clients to offer a desired level of customization. In addition, the Fluent platform will be integrated into InSites Consulting’s community platforms, aiming to unlock an additional layer of efficiency by having the same participants collaborate across multiple studies. The Fluent platform was originally developed by South African insights agency Columinate, which was acquired by InSites Consulting in October 2018. The software is now a part of InSites Consulting’s global offering.
••• qualitative research
Portable streaming solution for focus groups
Includes curation tools
Technology-based solutions company Civicom has launched CCam focus, a portable streaming media and video recording solution for live, in-person focus groups. The solution is now part of Civicom Marketing Research Services group. CCam focus is supported by a live Civicom technician and includes video curation tools, allowing researchers to review video recordings, create video tags, mark up key moments, create video clips for reports and order machine or human transcripts that match video frame-for-frame. CCam focus equipment can be used in a facility where video recording and streaming exists. It is an alternative to existing facility-based recording hardware and software and requires no installation. Weighing less than seven pounds, it can be carried from one facility to another or from room to room and can be used anywhere in the world.
••• media research
Get in-the-moment feedback with Harris PopUP Live
Uses Toluna technology
Digital research agency Harris Interactive has launched Harris PopUP Live, an online discussion platform that allows TV, radio and online broadcasters to gain in-the-moment feedback from viewers and listeners tuned into a specific show while it’s on-air. Broadcasters can view, download and control the conversations as members share reactions, likes and dislikes in a moderated discussion. The platform is powered by Toluna technology and is built around Harris Interactive’s PopUP Community platform. The platform is managed by Harris Interactive’s specialist media researchers, with a discussion guide specific to individual client needs. Clients are able to view and download insights instantly or access clean transcripts and analysis from the day after transmission.
••• shopper insights
Follow the path to purchase
Research Now SSI offering combines data sources
Plano, Texas, company Research Now SSI has introduced its SamplePlus Meter solution. Through a partnership with cross-media measurement firm RealityMine, SamplePlus Meter combines observed data from online Web, app and search behavior with Research Now SSI’s panel data, integrated third-party data sets and its library of profile attributes, allowing marketers, brand advertisers and agencies to identify specific audiences and understand customer touchpoints along the path-to-purchase. SamplePlus Meter is designed to provide precise audience selection and near-real-time feedback. RealityMine’s meter technology passively monitors activity from personal computers, tablets and smartphones with the participant’s permission, providing insights to understand how consumers research their purchasing decisions. The permission-based SamplePlus Meter solution collects global behavioral data including: Web and app usage such as social media and commerce sites; search terms such as “restaurants near me” or “cold remedies;” in-app media from media service providers; and Amazon e-commerce funnel activity including purchases.
••• Briefly
San Francisco-based customer experience research firm UserTesting has announced new advancements to its platform with the latest release of its Workspaces, Approval Workflow, Tagging and User Roles products.
Paris-based researcher Ipsos has launched its Global Ophthalmology Therapy Monitor. The study combines actual patient data with perceptions of treating doctors, providing a view of the ophthalmology treatment landscape. The new study will run in EU5, Switzerland, Japan and Canada, with other markets available on demand.
Data services firm Maru/Blue has launched Maru Voice UK, an online market research panel that allows the U.K. general public to voice their opinions on a variety of topics and issues. Maru Voice UK partners with household brands, government bodies, nonprofit organizations and the media to help them better understand their customers and stakeholders.
London-based health care research firm Research Partnership has published Living with Diabetes LATAM, a report based on a new study conducted among Type 2 diabetes patients in Brazil and Mexico. The report explores patient attitudes and perceptions towards treatment, the health care professionals managing their condition and identifies the types of support and education patients need at different stages of their journey.
Auckland, New Zealand, research solutions firm Infotools has launched mobile data alerts for its Infotools Harmoni software platform. The feature notifies stakeholders when changes in data require business attention and action, including exceptions or breaks in data, alerting users when new data is available and when specific metrics are or are not met.
San Francisco-based company Absolutdata has launched NAVIK ResearchAI, a market research platform that uses a variety of research methodologies, data types, artificial intelligence and machine learning techniques to automate the research process. The platform includes Research Guru, a tool that reads research reports, comprehends insights and answers questions using natural language processing, and the Brand Tracker module, which automates brand tracking, generates questionnaires and targets groups to deliver reports on brand health and identify emerging trends. Other modules include NAVIK SegmentationAI, NAVIK PriceAI and NAVIK ConceptAI.
San Mateo, Calif., company SurveyMonkey has integrated SurveyMonkey CX, its turn-key NPS solution, with Salesforce. The integration allows SurveyMonkey CX and Salesforce joint customers to better automate workflows and processes that measure customer success.
Paris-based researcher Ipsos has expanded its Oncology Molecular Diagnostics Monitor to Korea. The study provides insight into the oncology biomarker testing landscape in the region.
Enterprise feedback management company Questback, New York, has launched The Questback Enterprise Feedback Suite, an IBM-integrated feedback solution that allows users to design and create e-mail-ready surveys for distribution to predefined audiences, built using IBM’s Universal Behavior Exchange Campaign.
Canada-based customer intelligence software firm Vision Critical has introduced a customizable professional accreditation and certification program as part of Vision Critical Academy, its collaborative learning environment. The program allows customers, partners and employees to become certified on the company’s customer intelligence platform Sparq.
San Jose, Calif., UX insights company UserZoom has announced the upcoming launch of UserZoom Academy in early 2019. UserZoom Academy will offer training courses across all major UX research methods.
Harvest Your Data, a Wellington, New Zealand-based mobile device data capture software company, has made available Harvest Your Data – Total Control. Total Control allows users to install a private copy of the Harvest Your Data software on Amazon Web Services, Microsoft Azure or their own servers, giving them control over the geographic location of the data captured and the levels of security required to conform to corporate standards.
Market research services company Knowledge Excel has launched Flash Research, a technology-based service. The Flash framework includes different modules to support programming and sample collection and a report generator that can be used to understand market sentiment. The studies will soon be managed by a virtual PM, an AI-based bot used to execute a project without human support.