Online feedback solution aims to glean Visitor Insights
Keynote Systems, a San Mateo, Calif., online measurement company, has launched Keynote Visitor Insights, an on-demand service for real-time monitoring of Web site visitor feedback and interactions. Visitor Insights uses a combination of features designed to analyze the voice of the customer and feedback management market, with an integrated application for collecting visitor attitudes and behaviors. The solution aims to have Web site visitors voluntarily participate, provide feedback, answer questions and offer opinions while their navigation choices are associated to these responses.
Keynote Visitor Insights requires no site instrumentation, and visitors are presented with an invitation to participate. Data is securely hosted and available through a reporting portal. The online portal and monthly deliverables provide point-in-time and trending details and incorporate navigational analytics and commentary. Additionally, research analyst support is included to aid in setup and to compile monthly insight reports. Annual subscriptions are available for $35,000. For more information visit www.keynote.com/ceux.
New application tracks video ad campaign Trends
Boston research company Visible Measures has introduced Trends, a Web-based application for benchmarking online video ad campaign and content performance. The Trends application aims to provide brand advertisers, agencies and movie studios with campaign performance metrics for industry-level and cross-campaign comparisons.
Trends is designed to perform industry-wide comparisons across hundreds of campaigns and a diverse range of effectiveness metrics, including total online viewership, comments, placements and demographic summaries.
Three online video performance data sets are available for Trends:
The Social Video Campaigns collection covers brand-driven online video ad campaigns and is designed to help media planners, researchers, creatives and other advertising professionals benchmark campaign effectiveness.
The Online Film Trailers collection covers online film trailer performance for both in-market and previously-released movies and has been developed to help movie studios and their agencies benchmark online film trailer performance.
The 2010 Super Bowl Ads collection covers online performance for Super Bowl ads. This collection is available for a limited time and is sourced from the company’s 2010 Super Bowl Ads online video research study.
In addition to a paid version of the application, a free trial version is also available. For more information visit www.visiblemeasures.com/trends.
Pike Research offers Smart Grid service
Pike Research, Boulder, Colo., has debuted its Smart Grid advisory service, a subscription-based information tool intended to provide market intelligence and strategy insights for companies in the energy technology sector. The service covers grid automation, smart metering and energy management applications.
As part of its Smart Grid service, Pike Research’s industry analysts offer market insights covering specific technology and business sectors as well as overall market conditions and trends. Research reports include an examination of business models, technology issues, policy and regulatory factors, the competitive landscape and market sizing, segmentation and forecasting. For more information visit www.pikeresearch.com.
SurveyGizmo debuts version 3.0
SurveyGizmo, a Boulder, Colo., research software company, has introduced SurveyGizmo 3.0, the latest version of its online survey and data collection and analysis tool intended to help users create online surveys, polls, questionnaires, Web forms, quizzes and landing pages for marketing and customer service research. SurveyGizmo 3.0 features a drag-and-drop interface designed for faster survey-building; a dashboard and survey management interface; and a reporting module that includes deeper analysis, filtering and segmentation and customizable reports. Current SurveyGizmo customers will notice a new look and feel; a point-and-click interface for brand matching; and additional means for publishing and tracking surveys.
SurveyGizmo 3.0 has also increased support for multilingual surveys with enhanced UTF-8 support and a new Translations Management Console. SurveyGizmo 3.0 is designed to automatically detect the native language of a user’s browser and serve the appropriate language version if provided by the designer. For more information visit www.surveygizmo.com.
Globalpark panel goes mobile
Cologne, Germany, research company Globalpark has debuted EFS Mobile Access, the company’s first version of its mobile panel solution, built on Globalpark’s enterprise feedback suite. The tool is designed to allow companies to give research participants and brand advocates access to their panel community account, incentives and questionnaires from their mobile phones with the goal of capturing respondents’ opinions closer to the “moment of truth.” Though commonly integrated with an online panel community (accessed from desktops with an Internet connection), the solution also makes it possible to run pure mobile panels without needing Web access. For more information visit www.globalpark.com.
Briefly
Shelton, Conn., research software company Survey Sampling International (SSI) has enhanced its SSI-SNAP application. Improvements include updated demographic information, providing number of households, age, income and race/ethnicity by geographic breakdowns; mobile/wireless sample in 12 countries; and fielding efficiencies designed to remove duplicate numbers across projects, purge business numbers and identify disconnects quickly. SSI-SNAP is a do-it-yourself desktop interface that communicates directly with SSI’s production system to allow users to build and order customized telephone samples and receive delivery within 24 hours. For more information visit www.surveysampling.com.
Denver research company iModerate Research Technologies has expanded its global language capabilities to allow online qualitative discussions in any dialect. This capability applies to Research>iMpact, iModerate’s hybrid solution, and Optimum!nsight, its qualitative solution. For more information visit www.imoderate.com.
The online research platform of KN Dimestore, a Menlo Park, Calif., research company, has enabled campaign measurement surveys in online videostreams, either as overlays or as part of the pre- or post-roll. KN Dimestore’s solution is designed to offer surveys that do not interrupt the video experience or require respondents to go to a third-party site; allow clients to control the timing, placement and look and feel of surveys; and provide results in real time. For more information visit www.knowledgenetworks.com/dimestore.
Stamford, Conn., research company InsightExpress has released its Mobile InsightNorms report through fourth-quarter 2009, including a comparison of mobile media types and verticals and benchmarked to the impact of online advertising. InsightExpress compared the two using its InsightNorms database and 100+ mobile ad effectiveness campaigns. For more information visit www.insightexpress.com.
Leeds, U.K., research firm McCallum Layton has launched an online research and insight management solution comprised of three elements: e-qual, e-quant and The Hub. E-qual is designed to provide a variety of online qualitative research techniques, including focus groups, bulletin boards and Web communities. E-quant is intended to handle Web-based and e-mail-based surveys and provide online data analysis tools and reporting. The Hub is the agency’s insight management portal through which clients can access their projects from anywhere via a secure login. For more information visit www.mccallum-layton.co.uk.
First Insight, a Pittsburgh research company, has released an updated version of Virtual Customer Viewpoint (VCV), a solution designed for merchants and designers to improve product selections, forecast future item sales, assess price points and evaluate the strength and applicability of attributes of particular products. VCV uses online consumer activities and conversations to help in deciding what to sell, where, how and to whom. For more information visit www.firstinsight.com.
Iconoculture, a Minneapolis research company, has launched SocialIQ, a social media analysis tool intended to provide access to consumer conversations on a series of topics including economic and health care issues; demographic cohorts; and overarching industry trends. For more information visit www.iconoculture.com.
MDLinx, a Washington, D.C., research company, has launched a monthly omnibus offering for international pharmaceutical market research. The offering includes eight products including oncology (Oncobus), rheumatology (Rheumbus), psychiatry (Psychbus), neurology (Neurobus), endocrinology (Endobus), cardiology (Cardiobus), infectious disease (IDbus) and general medicine (GPbus). For more information visit www.mdlinx.com.
Experian Simmons, a New York research company, has launched Experian Simmons DataStream, a service designed to deliver weekly insights into consumer trends, enabling advertisers, agencies and media companies to monitor market conditions, evaluate advertising effectiveness and demonstrate marketing accountability. For more information visit www.smrb.com.
Opinion Research Corporation, Princeton, N.J., has introduced the option of a cell phone enhancement to its traditional twice-weekly CARAVAN telephone omnibus landline sample. For more information visit www.opinionresearch.com.
London research company Populus has launched an online omnibus with analysis included for £295 per question. For more information visit www.populus.com.
Horsham, Pa., research company TNS has partnered with Compete, its sister research company in Boston, to launch Web Performance Optimiser (WPO), a Web evaluation service designed to identify areas of a brand’s Web site that are underperforming and recommend how a company can enhance a Web site for optimal performance. WPO combines the Web site evaluation capabilities of TNS WebEval with the Web analytics of Compete and examines the accessibility, usability and performance of a site against competitors. For more information visit www.tns.com.
New York research and trends tracking company EPM Communications Inc. has released the 2009 Retail Business Market Research Handbook. The Handbook includes year-end market data, discussions of trends, current business activities, a review of the financial performance of market leaders, an assessment of holiday and back-to-school shopping, approaches to enhance the consumer shopping experience and information aimed at market development in various consumer sectors. It is available for $385. For more information visit www.epmcom.com.