Have you ever heard the saying “cash is king?” In a world where digital currency, online payment systems and contactless tap-to-pay methods have become the rule versus the exception, a dollar bill – or even a $5, $10 or $20 bill – is an effective way to promote panel recruitment and push-to-web survey notification mailings.
NPC works with several organizations which utilize visible cash incentives to entice recipients to join a panel or take a survey. This what’s-old-is-new-again approach with mail has been successful time and again for survey research organizations.
One research group that used e-mail, text and social media as its primary recruiting methods for decades tried something different with a physical mailing that used a $5 bill – visible in the oversized envelope window – with the goal of grabbing the attention of its target audience, encouraging them to open the envelope and complete a survey.
This visible cash incentive approach works
The research group achieved a 10% response rate using a cash incentive compared to a much lower rate when using an e-mail-only recruitment method.
When research is used to drive decision-making that impacts millions of people, the highest levels of accuracy and accountability throughout the survey printing, mailing and data-capture processes are critical to delivering your customers the highest-quality data.
Find out how the visible cash incentive approach, and other print and mail strategies, can benefit your data collection efforts at www.npcweb.com/surveys.
