Names of Note October 2019

SurveyMonkey has added three to its executive team: DuVal Hicks as vice president of sales operations; Lara Sasken Lindenbaum as vice president of communications; and Denis Scott as vice president of growth marketing.

Marketing research firm Open Mind Strategy has named Allison O’Keefe Wright as company president. Lianna Willoughby has also been promoted to senior vice president, managing director. 

Researcher RealityMine announced five new hires within its Manchester team: Samuel Clark and Daniel Farrell as project managers; Dean Robinson as data products engineer; Usman Atlaf as data engineer; and Dillon Massey as junior software engineer. 

The Logit Group, a market research firm headquartered in Toronto, has added Brendan Sammon as vice president of client development.

SurveyMonkey announced that Eric Johnson has joined the company as chief information officer. Johnson will oversee SurveyMonkey’s information technology capabilities and will also head initiatives such as security, data infrastructure and business intelligence.

Canada-based research firm Leger has named Luc Brousseau as vice president of Leger Digital.

Ellucian, a software provider for higher education facilities, has appointed Asim Zaheer as its new chief marketing officer.

Marketing consultant KJT Group added Pete Kuz, vice president, consulting services; Keith Schoonover, vice president, research; and Scott Kirklin, director, qualitative research.

New Hope, Pa., health care consulting and research firm RG+A has named Carol Mann as chief executive officer and Martin Jernigan as president and chief operating officer.

Technology provider Cint announced that as part of its acquisition of 100% of P2Sample, a U.S.-based market researcher, P2Sample’s CEO Mathijs de Jong and COO Janna de Bruijne will remain in the company in senior leadership roles in the combined entity.

Su Duff is joining Wide Eye Media as the company’s marketing and research director working across both Wide Eye Media and Wide Eye Outdoor.

Eduardo Luz, chief marketing officer for Kraft Heinz, has left the company. Adam Butler, the company’s president of beverages, snacks and desserts, has taken over Luz’s responsibilities on an interim basis.

Research company Delineate has hired three at its London headquarters: Geoff Baker as account director; Josh Green as research manager; and George Harwood as business development manager.

U.K.-based consumer insights agency Join the Dots has made multiple appointments. In the U.S., Natasha Trever joins as a research manager, while Emma Kirk will relocate from the U.K. to take up a new role as an associate director. At the U.K. head office, Vicki Kateley will replace Kirk as a business development manager. The company has also bolstered its social intelligence team to include Will Jakaitis, Hannah Lendrum and new hire Claire Powell as social intelligence manager.

B2B marketing platform Selling Simplified Group Inc. has appointed Sung-il Kim as managing director for its new Korea location.

Researcher Maru/Matchbox has hired Abigail Aufgang as vice president, innovations and solutions. Aufgang is based in the firm’s New York office.

Y Analytics announced two new hires. Diane Mak has joined as senior director of impact solutions, and David Frank has joined as managing director of client service and product development.

Stockholm-based technology provider Cint has appointed Nicholas Antram as SVP of Asia, based out of the company’s Tokyo office.

Former Twitch chief marketing officer Kate Jhaveri joins the National Basketball Association as CMO.

Media technology firm ICX Media has added Serge Matta as president and chief executive officer. The company also closed $6.6 million in financing led by Boston-based venture fund PJC.

David W. Almy is leaving the Insights Association after more than nine years as CEO of IA and the Marketing Research Association. IA will recognize Almy’s contributions at its Corporate Researchers Conference in October.

Robotics company GreyOrange has hired Terrie O’Hanlon as chief marketing officer.
 
IT company Winning Technologies added Sheridan Mate as the company’s new marketing assistant. Mate will help Winning Technologies advance marketing efforts and improve administrative processes.

Analytics platform Mouseflow has appointed Mikkel Wakefield as its new CEO.

Livonia, Mich.-based research firm Escalent (formerly Market Strategies International-Morpace) has named Stan Stec as its chief financial officer.

New York-based Comcast Advertising, the advertising arm of Comcast Cable, has tapped Joel Armijo as senior vice president and chief financial officer.

Steve Perrone has joined Canada-based researcher Leger as chief technology officer. He will oversee the technological development of Leger’s three digital divisions: Leger Opinion, Leger Metrics and Leger Community.

Research firm Savanta has named Stephanie Johnson as a director on the commercial team. Joining her in New York City are Carrie Condino, senior consultant; Daniel Garcia, senior consultant; Kiera Berman, consultant; and Christopher Eckhoff, account manager.

Atlanta research firm CMI has promoted Will Leopold to head of life sciences and director of client engagement. 

L’Oréal appointed Shane Wolf as president of the its professional products division’s global marketing for U.S. brands. In this position, Wolf’s duties will expand to oversee Matrix and Biolage as part of a newly formed global marketing group across U.S. brands.

MarketCast Group, a research company headquartered in Los Angeles, announced that CEO Henry Shapiro will assume the role of chairman, while John Batter joins as CEO.

Oncology Analytics announced that David Fusari has joined the company as its chief technology officer.

IRI, Chicago, added Mike Eklund as chief financial officer and Evan Swidler as chief human resources officer. Additionally, Carrie Shea joined the company as managing partner of growth consulting for IRI Strategic Analytics.

Researcher Magid added Steve Flynn as senior vice president, based in Atlanta.

Market researcher MetrixLab has appointed Kevin Moran as president and managing director of its U.S. branch.

MetrixLab has appointed Thijs Elias as its new CEO. The role has been managed on an interim basis since the start of the year by Scott Ernst, representative executive officer and global CEO at Macromill Inc.

Research and consulting firm Ipsos added Chris Murphy as the new leader of its market and brand strategy businesses. Murphy will focus on product development and activation. 

Ticketmaster named Kathryn Frederick as chief marketing officer, leading the company’s marketing and insights teams. Ticketmaster has also added David Eisenberg as vice president of partnership marketing and Andrew Samson as vice president of brand marketing.

Marketing and advertising firm 605 announced the addition of Tom O’Sullivan as vice president of sales.

RealityMine, a marketing technology company in the U.K., has added Sarah Davis as panelist experience program manager, based in the company’s headquarters in Manchester. Davis will be responsible for designing and delivering RealityMine’s best practice panel experience strategy, which involves working with clients, project managers and the internal technology team.

Insights platform UserTesting has opened its first international office located in Edinburgh, Scotland. Bruce Hunter joins the new office as regional vice president.

Research & Marketing Strategies Inc. added Michael Walls as research and marketing strategies administrative associate.

Customer experience provider Majorel appointed Shyan Mukerjee as chief digital and transformation officer.

MMR Research Associates has added Michele Johnson as vice president, client relationships.

Insight software company FocusVision announced that Henry Harbury has joined the company as chief product and technology officer.

European data collection company Norstat has named Jacob Lagerstedt as managing director for Norstat International. Norstat International is an independent department with the responsibility for clients and business development in Norstat’s overseas markets.

Watertown, Mass., research firm InCrowd Inc. announced that Daniel S. Fitzgerald has been named CEO and president. Fitzgerald was most recently a senior executive at Reimagine Holdings Group (now Dynata) and Lightspeed and Global Market Insite Inc. (now Kantar).

San Francisco-based Healthline Media, publisher of consumer health and wellness information sites, has appointed Laurie Dewan as vice president of consumer insights. Dewan is responsible for building a new customer insights and analytics function at the company.

Research technology firm Confirmit has promoted Chris Brown to vice president global CX consulting.

Uber has tapped Thomas Ranese as vice president of global marketing.

Insights firm Maru/Matchbox appointed Rich Durante as managing director of pharmaceuticals and medicines. He will be based in Boston.

Insight firm Directions announced the election of Tim Laake and Carley Metsker to its board of directors. Laake serves as chief marketing officer of Directions, and Metsker serves as vice president, client service.

Marketing researcher MMR Research Associates added Paul Neuzil and Brea Wagner as vice president, client relationships; and manager, client services, respectively.

Decision analyst company Symmetric has promoted Ellen Pieper from senior vice president to chief revenue officer. Pieper will be responsible for client strategy as well as revenue management and forecasting.

Netflix tapped former BBC Studios exec Jackie Lee-Joe as chief marketing officer.

Financial services provider TIAA added Sanjay Gupta as chief customer officer of TIAA Financial Solutions. Gupta will direct a new customer experience approach and oversee marketing and communications for the company.

Escalent, a Michigan-headquartered market researcher, has promoted Mark Carpenter from research director to joint managing director of its European office based in Surrey, England.

Glasswall Solutions announced that Zane Rathwick has joined the company as vice president of marketing and communications.

Kia added former Mazda exec Russell Wager as director of marketing with the possibility of becoming vice president of marketing. 

Private investment firm ITWP, parent company of Toluna, Harris Interactive Europe and KuRunData, announced the addition of Michele Morelli as senior vice president of global marketing strategy, along with the promotions of Tsahi Ben-Yosef to senior vice president of product innovation and Mathilde Lelievre to executive vice president of global operations. 

Sign franchise Signarama announced the addition of Kristin Gallucci as director of marketing. Gallucci will oversee all brand and digital strategy.

Cincinnati-based MarketVision Research hired four new research assistants: Grace Hoffman, Lexi Gelinas, Noah Peterson and Sarah Craig. Additionally, Abby Miller, Meredith Divine and Emily Reynolds have been promoted to research director, research associate and research manager, respectively.

Aimpoint Research, Columbus, Ohio, has named Mark Purdy vice president.

The Market Research Society of India has elected its managing committee for 2019-2021. The new committee members are: Ankita Dhanuka, Robas Research; Ashutosh Singh, Internet Research Bureau; Ashwani Kukreja, Tata Sky; Derrick Gray, BARC; K. Vinay Kumar, Datawise Management; Manish Makhijani, Hindustan Unilever; N.P. Sathyamurthy, MRUC; Paru Minocha, Kantar IMRB; Praveen Nijhara, Hansa Research; Pravin Shekar, Krea; Priya Lobo, Ormax; Rashesh Rawal, Azure Knowledge; Sandeep Arora, Datamatics; Sanjay Pal, The Nielsen Company; Saurin Shah, Godrej CPL; Shaveta Bhardwaj, Kantar Millward Brown; Shelley Sengupta, Diageo; Sunder Muthuraman, Kantar Analytics; Tomson J. Thundathil, the Malayala Manorama; and Vivek Gupta, Ipsos. In addition, the newly elected managing committee, at its first meeting, elected Sandeep Arora, executive vice president and global head – research and analytics solutions, Datamatics Global Services, as the new president.

Lisa Hoefling has joined Opinions Ltd., Chagrin Falls, Ohio, as project manager. 

The Wendy’s Co. has promoted Carl Loredo to CMO. He has been with Wendy’s since 2016 in the role of vice president of brand marketing.

Alyssa Hayes has been named vice president of data and consumer insights for Chicago-based research firm Curion.

Beats by Dr. Dre has named Chris Thorne as its CMO.

Insight firm The Pineapple Lounge has appointed Aaron Thomas as VP of strategy in its U.S. office in Brooklyn, N.Y.

Research firm GfK has named Eric Wagatha to head its consumer life team in North America, giving him oversight of client service, product development and thought leadership.

Research firm Schlesinger Group has named Chawntae Applegate, senior vice president, client solutions and Alexis Mangan and Amanda Karp as vice presidents.

Alyssa Hayes has been named vice president of data and consumer insights for Chicago-based research firm Curion.

ITWP, parent company of Toluna, Harris Interactive Europe and KuRunData, announced the appointments of Phil Ahad as chief digital officer; Pierre Camagne as chief financial and operations officer; and Michaël Masset as chief human resources officer.

Research company MESH Experience has added Dana DiGregorio as managing director leading the U.S. unit for vertical subscription studies. Initially, DiGregorio will be working with the team in North America to extend the U.K. Retail Banking Study to the North American market.

Kelton Global has added Amy Rogoff Dunn as partner, insights and strategy. Based in Kelton’s New York office, Dunn’s role will focus on expanding the company’s brand strategy and insights capabilities.

LJF Marketing, The Woodlands, Texas, has added Madeleine Nutt as a summer intern. Marketing research will be among Nutt’s responsibilities.

Trevor Fenwick, co-founder and executive chairman of marketing research company Euromonitor, has been appointed as the new master of the London-based Stationers’ Company.

Burke, Inc. announced that Tara Marotti, senior vice president and head of client services, has been appointed to the role of chief client officer.

Online market research panel Op4G added Rafael Gonzalez as senior director of client development based in the Fairfield, Conn., office. 

Ed Sugar joined marketing research firm SLRG as senior strategist.

The Marketing Research Education Foundation added Andra Davidson as executive director.

Mergers and acquisitions advisory firm Grace Blue hired two new directors. Mary Gallic and Ann Zagaroli will support the firm’s growth in data analytics, among other areas.

Sample provider Lucid appointed Bridget Bidlack as senior vice president, product.

Insight firm Maru/Matchbox added Jonathan Stinnett, who will join the company’s New York office as president of consumer technology, media and entertainment.