Richard C. Steinberg has joined Blockbuster Entertainment, Ft. Lauderdale, Fla., as corporate director of marketing research.
Nancy Low & Associates,Inc., Chevy Chase, Md., has added several new people. Joining the firm are: Sharon Rizzo as marketing manager; Cathryn Seymour Dorsey as senior project manager; Nancy Klein as senior research manager; Amy Hansen as writer and illustrations researcher; Jennifer Zentmyer as research analyst; Ned Buffon as research analyst; Sharon Simmons as office manager; and Michael Sandler as staff accountant. In addition to the new hires, the following staffers have been promoted: Susan Lopez Mele, to creative director; Amy Rakowski, to marketing associate; Heather Manning to associate.
Gregory J. McMahon will head the new Morristown, N.J., office of Market Facts as senior vice president.
Eulee Motz has been promoted to senior project director at TeleFocus, a unit of New York-based TeleSession Corp.
Kathy Wurth has been named director of marketing research at Blattner Brunner Inc., a Pittsburgh advertising, marketing and public relations firm.
Chris Job has joined NETWORK, a company representing operator-owned data collection companies, Covington, Ky., as technology information specialist. In addition, Linda Tessar, president and CEO of NETWORK, has been installed as president elect of the Marketing Research Association.
Promark Research, Inc., San Antonio, Texas, has added Rene R. Segoviano to its staff as an assistant project director.
W. Steven Nye has been named general manager of the San Diego office of Equifax National Decision Systems.
Healthcare Communications, Inc., Princeton, N.J., has made two management changes: Mahesh Naithani has moved from president to chairman; C. Marshall Paul has moved from executive vice president to president.
Chris Klitus has been promoted to treasurer and office of Response Analysis Corp., Princeton, N.J.
Kathleen Nicolini has joined Conway/Milliken & Associates, Chicago, as director of client services.
Kevin Macken has joined Northrup King Co., Golden Valley, Minn., as manager of marketing research.
Edward Sugar has joined Pine Company, Santa Monica, Calif., as director, market research & marketmg.
Directions Data Research, Knoxville, Tenn., has added Kent Van Cleave to its staff as a research analyst.
Kim Fleger, vice president of client service at Decision Analyst Inc., Arlington, Texas, has been appointed executive vice president of membership services for the Dallas-Ft. Worth chapter of the American Marketing Association. In other Decision Analyst news, Janet Baselice has been named an account executive and Yolanda Kommer has been promoted to project director.
John S. Struck has been appointed managing partner and CEO of Yankelovich Partners, Inc., Norwalk, Conn. In addition, Amy Steiner Schafrann has been named head of the Yankelovich MONITOR group.
Ruth A. Nelson has joined the Taylor, Mich.-based Polk Company's Product Management & Marketing business unit as vice president-marketing.
Pathfinder Research Group, Inc., Acton, Mass., has announced several personnel changes. Jon Godin has joined the company as project director; Carolyn Fraleigh has been promoted to project coordinator; Glenn Baptiste and Lauren Carpenter have been promoted to project directors; and Annette Arno, Pam Bentley and Steve Kalter have been promoted to senior project directors.
Gunilla Broadbent and Robert Skolnick have been named principals of Behavioral Analysis Inc., Tarrytown, N.Y.
Ron Kornokovich has resigned as a principal of Consumer Pulse, Inc., Detroit, Mich. The firm will continue to be owned and operated by Richard and Karen Sams Miller. Kornokovich will continue the operation of his Cleveland data collection firm under the new name, Opinionation.
Sheri Lambert has joined Chilton Research Services, Radnor, Pa., as research consultant for the Business & Industry Services Group.
Mary Bryant has been promoted to branch manager of the Nashville office of Quality Controlled Senices.
Steve Jones and Laurie Forehand have joined Microtab. Inc., Atlanta, as account executives.
Forrester Research Inc., Cambridge, Mass., has named Thomas Pincince as senior analyst in its Network Strategy Service.
Total Research, Princeton, N.J., has appointed Mark Nissenfeld as vice president, managing director of the company's Health Care Division.
Lorraine Kozon has been promoted to vice president, strategic planning and research at Jack Levy Associates, a Chicago ad agency. Audrey Willson has moved to the firm' s research department from its marketing services department as a new research account executive.
Pat Sabena, of Sabena Qualitative Research Services, Westport, Conn., has been elected the 1995-96 president of the Qualitative Research Consultants Association, Inc. (QRCA). She replaces Irving Merson of Merson/Greener Associates, Tarrytown. N.Y., who served as president for the past three years. Other newly elected officers: vice president - Alice Rodgers of Rodgers Marketing Research, Canton, Ohio; secretary - Bonita Perry of Bonita L. Perry Associates of Wynnewood. Pa.: and treasurer - Christopher J. Herbert of The Insight Group, Phoenix.
Jane Crane has joined the Los Angeles office of Maritz Marketing Research's Performance Measurement Group as a senior account manager.
Donald Dietrich has joined Chilton Research Services, Radnor, Pa., as vice president and group manager of the company's Business & Services Group.
Carol Cedrone Brennan has joined the Momentum Group. Inc., East Longmeadow, Mass., as director of research and planning.
KLD Marketing Research, Inc., Valparaiso, Ind., has added several people to its operations staff: Pattie Blake assumes accounting and payroll functions; Mary Jo Crewdson acts as project director; Sharon Hall becomes staffing coordinator; and Kimberly Nieckula continues as project facilitator.
Rockwood Research, St. Paul, has added Stewart Ramsey as research consultant in its sales department.
J. Bruce Stanley has joined The Research Spectrum, San Francisco, as president.
M/A/R/C Research, Dallas, Texas, has promoted Sandy Brown, Julie Buhrow and Toni Mason to senior analyst and Dixie Boring to analyst. Shelly Lujan has also been promoted to project manager.
Julie Fivecoate has joined Project Research, Minneapolis, as project director for data collection. In addition, Anne Hodges and Brad Kruse have been promoted to phone center supervisor and Stephanie Saumur and Tony Fritsche have been promoted to lead supervisor.