John D. Semler Jr. has been promoted to president of St. Paul-based Readex Inc.
Michael Cooper has been named president and CEO of Princeton, NJ-based Opinion Research Corp.
Ehrhart-Babic Group , Englewood Cliffs, NJ, has promoted Salvatore De Benedetto to corporate field director.
SPAR/Burgoyne, Tarrytown, NY has appointed Timothy Ryan as senior vice president and director of the ConsumerViews division. Frederick H. Bahr has been named director of data processing. In addition, Dr. Allen Tenenbaum has been named vice president of the ConsumerViews division.
Atlanta, GA-based Equifax Inc. has promoted Joseph E. Dawson to vice president-corporate marketing.
Market Data Retrieval has named Robert M. Resnick to vice president of sales and marketing. Previously he was director of planning and development for the McGraw-Hill Publishing Co.
Total Research Corp. , Princeton, NJ, has promoted Janet Knoll Giordano to technical manager of data processing, and Stephen P. Cutino to senior research analyst. Larry Durkin has been named senior research analyst. Previously he was with Response Analysis Corp. Darlene L. Lauriha has been named research analyst. Previously she was with JRP Marketing Research Services, Inc. In addition, Stephan R. Konopka has been named junior specifications writer.
Sharon Feyerherm has been named category research manager at Miller Brewing Co .
Cathy Berggreen has joined Project Research, Inc. , Minneapolis, as a senior research analyst. Previously she was a senior analyst at Retail Systems, Inc.
Marketscan International , Pasadena, CA, announces two appointments to its Flight Labs division: Dr. Henry M. Braner to director of marketing and Marcia J. Barto to director of operations.
Jacqueline D. Bunnell has joined the ICR Survey Research Group , Media, PA, as vice president, client services. Previously she was an account manager and business development executive at the A.C. Nielsen Co.
Kathleen Kennedy has joined Catherine Bryant & Associates , Winston-Salem, NC, as vice president and project director. In addition, Gina Gorelli has joined the firm as an administrative assistant.
Field Research Corp. , San Francisco, has named Cliff Zukin research director. Previously he was director of the Center for Public Interest Polling, Rutgers University.
Joseph R. Francica has been named business manager, commercial applications, in the Arlington, VA, office of Tydac Technologies .
As of November 6, James G. Andress will join Chicago-based Information Resources, Inc. as president and chief operating officer.
Kristin Holmes has been transferred to the European headquarters in Thames Valley, England of San Francisco-based Computers for Marketing Corp. to assist in providing training and technical support.
Douglas M. Long has been named vice president, field services for the Market Research division of IMS America , Plymouth Meeting, PA.