The future of market intelligence is here
Mintel’s new market intelligence AI is fundamentally changing how businesses conduct research by answering their most complex questions instantly. The real magic is that Mintel Leap is a closed-loop, generative AI platform built exclusively on Mintel’s proprietary research and analyst expertise. With speed, quality and accuracy, Mintel Leap delivers research and recommendations on people, products and categories.
By quickly exploring Mintel’s wide-ranging data and expert human analysis, Leap delivers succinct responses to brands’ everyday prompts including:
- “Analyzing the changing demographics of beauty e-commerce consumers and the impact on purchasing habits.”
- “Providing an analysis of the competitive financial services landscape.”
- “What are current supply chain challenges in the food service industry and some potential solutions?”
It’s so easy to use that everyone from a junior strategist to a CMO can quickly understand a new category or shifting consumer trends, freeing their time to focus on more value-added work.
Clients love Mintel Leap
“Mintel Leap has revolutionized our insights discovery process and significantly boosted the efficiency and effectiveness of our workflow. With Leap, we can quickly and easily pinpoint the critical information.”
“Mintel Leap will shift bandwidth away from technical work and toward learning and advising decision makers. We will spend less time writing search queries and more time asking great questions.”
AI drives organizational efficiency
Matt Nelson, Mintel CEO, says: “Mintel Leap is an AI game-changer. By utilizing cutting-edge generative AI, billions of data points and years of Mintel’s unparalleled analyst expertise can now be discovered and summarized in seconds.
“Our clients are beginning to leverage the power of AI to drive organizational efficiency; however, understanding how and where to incorporate AI into business practices isn’t always clear. With Mintel Leap’s closed-loop generative AI platform, we’ve eliminated information overload and supercharged our clients’ ability to get trusted, data-driven insights faster than ever, saving them valuable time. The implications for improved operational efficiency, product development and marketing strategy are genuinely unrivaled, enabling our clients to make informed decisions quickly and confidently.”
