Mindspot Research
Industry veterans Lynnette Leathers, CEO, and Managing Director Jeanne Campbell lead Mindspot Research, your trusted partner for strategic marketing research since 2006. Each with 20+ years of online marketing research expertise, they unlock powerful consumer insights through a comprehensive suite of services, featuring:
- Brand tracking: Monitor your brand health and competitor landscape. Mindspot’s custom-designed studies deliver ongoing data on brand awareness, perception and market share over time.
- Online focus groups: Engage directly with your target audience through interactive online sessions. Mindspot’s unique two-moderator approach delivers insightful discussions, uncovering valuable customer feedback and preferences.
- Attitude and usage surveys: Dive deeper into consumer behavior with tailored surveys. Mindspot designs surveys that capture critical insights into brand perception, product usage and purchase motivations.
Beyond robust data analysis and actionable insights, you’ll also benefit from the team’s renowned strategic perspective, professional reporting and clear data visualization. These elements empower informed decision-making, allowing you to optimize marketing strategies and achieve brand success whether you’re a funded startup or a Fortune 1000 company.
407-730-4603