The Digital Download
Editor's note: MetrixLab hosted a webinar on September 20, 2016 in which they discussed how to have your advertisements work on mobile technology. Duration 39:38.
Join MetrixLab for a webinar on how to maximize the effectiveness of advertising in the mobile world.
Key takeaways:
- Branding is crucial.
- Early seconds are crucial.
- Hook them, hold them and focus their attention.
- Assume video doesn't cross devices.
- Keep it simple.
- Show product in use.
- Think silent movie.
Presenters:
- Rick Candelaria, senior vice president of brand engagement, MetrixLab.