Sponsored content

Qualitative platform

Imagine if executing online groups or IDIs was easy, with each detail handled for you. Imagine no long lead times – hold your group this week or tonight. Imagine your observers in a private chat room, advanced media and message testing available with real-time data visualization and a post-meeting analytics platform that gives you access to the meeting recording, a synchronized and searchable transcript and complete clipping capabilities. Imagine if this was all available at a great price.

Computer screen showing the Mercury Analytics focus group video and transcript page.

Live groups made easy

An “always present” Live Labs facilitator manages tech aspects of the meeting’s execution: moderators simply moderate.

Recruiting

Mercury’s global recruiting capability connects you with an oversample of screened participants. We work with traditional recruiters or use your preferred recruiter. Recruits are 100% tech-ready.

Cool tool add-ons

Show videos, print images or messages and conduct advanced dial-tests, image heat-map tests or text-highlighting exercises with real-time data visualizations. 

Observation backroom

Our Backroom connects observers, permits chats and allows precise note-taking with comments and notes time-synched to the meeting video.

Post-group – Analytics Workbench

Rapidly access the meeting video or a searchable, word-level synchronized transcript in 30 native languages with a clipping capability that lets you create amazing highlight videos.

Working with us: always rapid

Mercury’s technology starts with our people. E-mail us for a demonstration/quote and our response team will reply rapidly with feasibility and costs.

www.mercuryanalytics.com/live-labs-online-focus-groups/