Both Sides of the Brain: How to Gain a Wholistic Understanding of Your Customer’s Mind
Editor's note: The Martec Group gave a webinar on understanding your customer's mind on June 14, 2018. Duration 57:23.
Over the past several years we’ve seen an onslaught of tools designed to explore and examine the emotions of consumers. The key is combining the best tool to uncover emotional insights with the established rational (demographic, attitudinal, behavioral) drivers that marketers have been studying for many years.
In the latest webinar from The Martec Group you’ll learn how to combine both sides of the brain to gain a holistic understanding of your customer’s mind, what’s really driving their behavior and how to link emotional insights with rational levers to more deeply connect with customers.
Presenter:
- Chuck Bean, leader of the Emotion Intelligence group, Martec.