Acquisitions/transactions
Insights agency OvationMR has acquired experience research platform EthOS to strengthen its ability to deliver customer-centric insights.
Online survey and research services company QuestionPro has acquired qualitative research platform Tactix to expand its suite of experience research offerings. It will also serve as its entry point into the French market.
Dig Insights has acquired strategic trends and innovation consultancy Ebco Trends to improve its trends and innovation business and the innovation life cycle.
E-commerce company Spreetail has acquired customer insights platform Echo to improve its AI capabilities and to offer its network of brands tools to gather insights from customer feedback.
Research platform RIWI has acquired survey monetization platform TheoremReach. The purchase will provide RIWI with a platform for survey monetization that supports both APIs and a self-service process for researchers to access global audiences.
Experience management software company Service Management Group has acquired consumer research company Bulbshare to improve its experience management capabilities while supporting Bulbshare’s growth.
Data collection company Bilendi & respondi has acquired recruiting platform Tandemz to expand into the UX research market.
Knowledge management platform Lucy has merged with automation platform Capacity to offer solutions in knowledge management and automation.
Smart Data Foundry and Research Data Scotland have partnered to offer researchers easier access to public sector and financial data.
Research agency One Inch Whale has acquired iVisual Services to strengthen its ability to advise clients on the role of color and semiotics in marketing.
Digital analytics platform Amplitude has acquired Command AI.
Alliances/strategic partnerships
HubSpot and digital analytics platform Amplitude have created a partnership to help go-to-market teams close more deals.
Emotion AI company Affectiva and Kantar have renewed their partnership to advance attention and emotional insights in advertising and media.
Consumer insights company Syno International has created a strategic partnership with Comcast Advertising to improve TV measurement across the advertising industry.
Market Research Institute International and the University of Georgia have partnered with the Mexican Association of Market Intelligence and Opinion Agencies to make the Principles Express suite of courses available in Spanish to practitioners in Mexico and throughout Latin America.
Association/organization news
The Marketing Research Education Foundation (MREF) has launched a fundraiser to support Haitian education. To learn more visit www.givesignup.org/Race/Donate/MN/SaintPaul/JointheMREFinsupportingTheJosephSchool
Awards/rankings
ESOMAR has announced the Insight250 award winners. To view the full list visit https://insight250.com.
Market Research Institute International has opened its Data Analysis Award applications. The first place winner will receive a cash prize of $2,500 and the runner-up will receive a free online Principles of Market Research course. To learn more and to apply visit https://survey.alchemer.com/s3/8030026/4a961595d55c.
The Market Research Society named its Operations Awards winners. To view the full list visit www.mrs.org.uk/awards/oppies.
The Tony Cowling Foundation has named Realeyes as the winner of its 2024 Market Research Industry Innovation Award.
Collage Group has named the recipients of the Cultural Fluency Maker Awards. To view the full list visit www.collagegroup.com/collage-2024-cultural-fluency-maker-awards/.
DVJ Insights has received the FD Gazelle award for the 7th consecutive year.
New companies/new divisions/relocations/expansions
Juniper Research has opened an office in Hong Kong to serve the APAC region.
Research and consulting firm Phase 5 has launched a brand and communications practice designed to support organizations in building and refining brand identity, positioning and long-term strategies.
Curion has upgraded its Johns Creek consumer testing center to better serve the needs of its clients in the Atlanta metro area.
Research agency Talk Shoppe has launched La Tienda, a specialized Hispanic insights and strategy group.
Focus Groups of America has rebranded to FGA Research and has appointed Renee House as business development representative.
Research company earnings/financial news
Creative analytics and research platform Motion has raised $30 million in its Series B round of funding led by Inovia.
Insight consultancy Firefish Group has become B Corp Certified.
AI consumer insights and innovation platform Cambri has raised €8 million in a funding round to improve its operations and AI insights platform.
Criteria Fieldwork has transitioned to become an employee-owned business.
Research platform Strella has raised $4 million in a seed funding round led by Decibel Partners and with participation from Unusual Ventures.
Data Quality Co-Op has raised $1.25 million in a funding round led by Kickstart Fund to launch a data transparency platform.
Signify Research has raised £6 million in funding led by BGF to expand its presence as a research and market intelligence supplier in the health care technology industry.