Acquisitions/transactions
Consulting firm Elixirr has acquired insights and strategy firm Hypothesis to deliver end-to-end strategies to new and existing clients.
Market and social science research company D3: Designs, Data, Decisions has been purchased by executives Matthew Warshaw and Kelley Milligan Kline as Founder and former CEO David Jodice leaves the company. Kline remains CFO and Warshaw, former COO, steps into the CEO role.
TV technology and audience insights company Samba TV has acquired contextual targeting and audience data solutions company Semasio.
Customer engagement and commerce media company Reward has acquired Hospitality Data Insights to improve its commerce media capabilities.
Omnichannel advertising firm Mediaocean has entered a definitive agreement to acquire advertising measurement platform Innovid.
Alliances/strategic partnerships
Visa and Analytic Partners have created a strategic partnership to address commercial challenges faced by merchants and brands.
Research platform Outset has partnered with research recruiting platform User Interviews for qualitative research.
Advertising services company Kargo has partnered with TV technology and audience insights company Samba TV to offer advanced targeting and measurement across mobile and CTV environments.
John Lewis Partnership and customer data science company dunnhumby have launched a platform allowing brands to improve the way they connect with shoppers.
Online survey and research services company QuestionPro has created a strategic partnership with customer feedback analytics platform Thematic to improve customer experience and the research landscape.
ResTech company Glow has partnered with The Banksia Foundation to encourage sustainable business practices.
C+R Research and insights technology firm Signoi have partnered to reshape shopper behavior analysis through AI.
ResTech company Sample Ninja has created a strategic partnership with identity verification and authentication platform Veriff to prevent fraud in market research panels.
Digital advertising platform Ozone has partnered with Ipsos iris to validate its Premium Web audiences.
The Worldwide Independent Network of Market Research has added Luma Research, Integrate Consulting, Opinion and Go4insight as global members.
Consumer research company Mintel has partnered with Snoop's consumer insights platform SpendMapper to improve consumer insights with real-time spending data.
Audience measurement solutions company AudienceProject has partnered with Disney+ to offer advertisers independent audience measurement of Disney+ ad campaigns in selected European countries.
Association/organization news
The Insights Association has endorsed the application programming interface standard for transferring survey data which simplifies the exchange of survey data between different platforms or software tools.
Awards/rankings
CIRQ has certified research company MedSurvey to the ISO 20252:2019 standard.
Howard Fienberg, SVP, advocacy, Insights Association, has been named a top lobbyist by The National Institute for Lobbying & Ethics.
The Marketing Research and Insight Excellence Awards has announced its 2024 award winners. To view the full list and to watch the virtual ceremony visit www.quirksawards.com/2024-winners.
Specialist research agency Honeycomb Strategy has been certified as a B Corporation.
New companies/new divisions/relocations/expansions
SurveyMoney has opened an office in Bengaluru to show its commitment to the Indian market.
Sense:lab has opened a logistics hub in the U.K. offering clients a product handling solution in a central location in Wetherby.
Insights firm Delineate has relocated its London team to Southwark as part of its growth strategy.
Tara Mackay has launched Eventality, an event planning company for the data, insights and analytics sector.
Research company earnings/financial news
The National Research Corporation has released its third-quarter financial results reporting revenue of approximately $35.8 million, compared to $37.9 million in Q3 2023. It also reported a total recurring contract value of approximately $131.6 million.
Store intelligence platform Simbe has raised $50 million in its Series C round of funding led by Growth Equity at Goldman Sachs Alternatives with participation from Eclipse and Valo Ventures.
Sales intelligence platform Attention has raised $14 million in its Series A round of funding led by Alven.
Teen survey app Cafeteria has raised $3 million in a funding round led by Collaborative Fund and Imaginary Ventures.
Data platform Wobby has raised €1.1 million in its seed funding round.
Persana AI has raised $2.3 million in its seed funding round.
Forrester Research has released its third-quarter financial results reporting revenue of $102.5 million, compared to $113.4 million in Q3 2023. It also reported an adjusted net income of $5.6 million, compared to $8.6 million in Q3 2024.
Experience and customer engagement platform Insider has raised $500 million in its Series E round of funding led by General Atlantic.
Visibility management SaaS platform Semrush has released its third-quarter financial results reporting revenue of $97.4 million, up 24% year-over-year and a non-GAAP income from operations of $12.1 million.
Digital analytics platform Amplitude has released its third-quarter financial results reporting revenue of $75.2 million, compared to $70.6 million in Q3 2023. It also reported a free cash flow of $4.5 million and an annual recurring revenue of $298 million.
Data collaboration platform LiveRamp has released its financial results for the fiscal 2025 second quarter reporting total revenue of $185 million, subscription revenue of $143 million and marketplace and other revenue of $42 million.
Comscore has released its third-quarter financial results reporting revenue of $88.5 million, compared to $91 million in Q3 2023. It also reported an adjusted EBITDA of $10.1 million, compared to $13.4 million in Q3 2023.
Go-to-market platform ZoomInfo has released its third-quarter financial results reporting GAAP revenue of $303.6 million, a GAAP operating income of $43.5 million and adjusted operating income of $111.7 million.
Connecty AI has raised $1.8 million in a pre-seed funding round led by Market One Capital.
Business analytics company Superscale has raised $1.2 million in a funding round led by Across Private Investments, LevelUp Ventures, Zero One Hundred, Venture to Future Fund and Strecko Investments.