Acquisitions/transactions
Data and insights company Pureprofile has acquired field and data collection company i-Link Research Solutions to expand its market share in Australia.
Insights agency Quester has acquired innovation agency ProdigyWorks.
Translations provider Toppan Digital Language has acquired translation agency MEINRAD.
Marketing intelligence platform Funnel has acquired marketing measurement company Adtriba to improve its product offerings.
Online survey and research services provider QuestionPro has acquired CX and feedback tracking technology company Cmiles CX to help brands measure customer satisfaction and loyalty.
Public opinion and advisory firm The Harris Poll has acquired predictive brand technology platform BERA to advance its predictive capabilities of real-time market research and brand tracking.
Market intelligence company OpenBrand has acquired insights firm TraQline to improve its ability to offer comprehensive market insights.
Customer data platform BlueConic has acquired marketing services company Jebbit to create a customer data operating system.
Alliances/strategic partnerships
B2B data and services firm TechTarget has partnered with B2B predictive intelligence company 6sense to integrate its proprietary account intent data into the 6sense Revenue AI platform.
Tesco Media and Insight Platform, powered by dunnhumby, has partnered with media investment group GroupM to improve the delivery of data-led solutions, education and innovation across retail media.
Data and insights company Pureprofile has created an Audience Builder partnership with Horizon Research. The partnership overlays Pureprofile’s Audience Builder technology with Horizon’s panel offering allowing businesses to survey two of Horizon’s consumer insights panels.
Dig Insights has partnered with predictive analytics platform Woxi to strengthen its innovation testing platform Upsiide.
Data management company Redslim has created a data partnership with Kantar’s behavioral research division Wordpanel.
Behaviorally has created a strategic partnership with predictive analytics platform Woxi to improve its capabilities in delivering data-driven insights to clients globally.
Consumer insights platform Zappi has created a strategic partnership with predictive analytics platform Woxi to allow brands to leverage consumer insights and predictive analytics to better understand consumer sentiment.
Association/organization news
The Marketing Research Education Foundation will host the 2024 Backpack Challenge Readathon from August 1-31. The industry fundraiser aims to send 1,000+ backpacks with essential school supplies to underprivileged children in the U.S. To learn more or to donate visit www.backpackchallenge.org.
Awards/rankings
Mark Vroegrijk, senior specialist in data, science and analytics at DVJ Insights, has won The Data Professional of the Year Award at the Dutch Data & Insights Awards 2024.
Comscore recently celebrated its 25th anniversary.
The Advertising Research Foundation has received a $50,000 grant from the Nielsen Foundation to support its Workforce Initiative for Diversity and Excellence program.
DISQO’s David Karp has been named Chief Customer Officer of the Year by C-Suite Insider.
Luth Research recently celebrated its 47th anniversary.
The Marketing Research Education Foundation has named Cheryl Halpern as the Everyday Hero award winner and CMB as the Philanthropic Company of the Year.
QRCA has opened applications for the Lloyd J. Harris Scholarship. The scholarship offers moderation training at RIVA Market Research & Training Institute or Burke Institute and is open to individuals within the first five years of their qualitative research career. To apply visit www.qrca.org/page/lloyd-harris-scholarship-fund.
The Market Research Council has inducted Steve Schlesinger in the Active Practitioner category of its Hall of Fame and Ira Schloss in the Legacy category. It has also named Steven Millman as the Change Maker Award winner and Pamela Forbus as the Research Ambassador Award winner.
New companies/new divisions/relocations/expansions
Insight agency STRAT7 has launched Audiences, a global data collection agency.
Kristina Schuenke, Liana Wood and Maureen Yaconis have launched Unparalleled Market Research Solutions.
Potentia Insight has opened a new U.K. office in Leeds.
Qualitative research platform Collabito has rebranded to Quallie.com.
Research company earnings/financial news
Cannabis data and technology company Hoodie Analytics has raised $5 million in its Series A round of funding led by Measure 8 Partners.
Stockholm-based analytics startup Steep has raised €4 million in its seed round of funding led by Connect Ventures.
Five weeks after filing, Dynata has exited Chapter 11 bankruptcy, reducing its total debt from approximately $1.3 billion to $780 million. Dynata’s new equity owners, led by Bain Capital, have provided $81.5 million in total financing.
AI feedback analytics platform Caplena has raised $3 million in its pre-Series A round of funding from Inveready and Swiss investors including Spicehaus Partners.