Acquisitions/transactions
Accenture has agreed to acquire media and marketing technology company Jixie to strengthen its marketing transformation capabilities.
Research company Ipsos has acquired I&O Research.
Information services company GfK has completed the sale of its European Consumer Panel Services business to research data and analytics technology company YouGov.
Research data and analytics technology company YouGov has acquired survey data management solution KnowledgeHound to expand the capabilities of its survey analytics platform Crunch.
Pharmaceutical predictive analytics provider Evaluate has acquired J+D Forecasting.
Research panel provider OvationMR has agreed to acquire data collection and text analytics platform Qualibee.ai.
Technology services firm Trace3 has acquired data and analytics consulting company Tail Wind to improve its services and offerings.
Data platform Innovaccer has acquired digital marketing and health care CRM platform Cured.
Food and beverage insight agency Food Innovation Solutions Group has acquired Cambridge Market Research to strengthen its research division.
Radius Global Market Research has acquired Strive Insight Limited for an undisclosed sum.
Data collaboration platform LiveRamp has acquired software provider Habu.
Alliances/strategic partnerships
Strategy consulting firm Magid has partnered with marketing company Claritas to offer targeted marketing solutions to the streaming ecosystem.
Consumer insights provider MRI-Simmons and AI platform company Deep Labs have partnered to launch a data enrichment solution for the payment industry.
Software platform iMotions has partnered with PLUX Biosignals to integrate respiration rate into the iMotions human behavior platform.
TV audience data company Samba TV has created a strategic partnership with Snap Inc. to help brands understand advertising on Snapchat.
Prosper Insights & Analytics has partnered with data monetization platform DataPostie to launch a consumer insights marketplace on DataPostie’s platform.
Health care research firm Klein & Partners has created a strategic partnership with research firm thinqinsights to improve its portfolio of products and services.
Association/organization news
Market Research Institute International and the University of Georgia have added a course titled Measurement & Questionnaire Design to the Principles Express suite of courses.
New companies/new divisions/relocations/expansions
Echo Market Research has rebranded to 10K Humans.
Research services firm ADAPT has completed its move to an expanded mail processing facility in Minnetonka, Minn.
Consumer insights platform Sonar has rebranded to GetWhy.
Insight consultancy Firefish Group has rebranded its quantitative and data analytics business the numbers lab to Firefish Data.
Insights company Alligator Digital has expanded its operations to the U.S.
Research company earnings/financial news
Data analytics company KlariVis has closed an $11 million Series B round of funding led by Blueprint Equity.
Behavioral intelligence AI company NumberEight has raised $2.7 million in pre-Series A funding led by ACF Investors.