Acquisitions/transactions
Ipsos has acquired Australian public sector research company Whereto Research.
ACKWEST Group has acquired Precision Sample from parent company Toluna. The transaction supports ACKWEST’s expansion of its portfolio of first-party data solutions.
Survey operations company OpinionRoute has acquired survey programming company Jibunu to deepen its market presence. Jibunu Founder Ken Berry will serve as SVP, strategic partnerships, OpinionRoute.
Research company Vista Grande has acquired innovation and growth consultancy GameChanger Products to expand its shopper insights portfolio with real-world testing expertise.
Mediaocean has completed the acquisition of advertising and measurement platform Innovid, bringing it together with Flashtalking to create an ad tech platform.
Digital presence platform Yext has acquired SEO and location intelligence platform Places Scout to strengthen its ability to offer competitive intelligence, benchmarking and AI-powered insights.
Alliances/strategic partnerships
Behavioral research company EyeSee has partnered with behavioral insight agency Veylinx to strengthen its behavioral research capabilities with transactional insights.
Paramount Global and Nielsen have signed a multiyear deal. The partnership includes measurement for all Paramount platforms including national and local broadcast, all cable networks and streaming on Paramount+ and Pluto TV. Paramount has licensed new Nielsen services as part of the agreement.
Holden Healthcare has added health care research company Krea to its Asia Physician Panel Alliance to strengthen its presence in India and to improve access to health care insights across Asia.
Dunnhumby has created a strategic partnership with behavioral AI predictions and automation company Synerise to advance the future of retail through technology, insights and activation.
Nielsen and Graham Media Group have signed a multiyear agreement for local TV measurement across six markets.
The Research Society has added Advent Insights, Hotspex, Bright Point Research, Cred Consulting, Recollective, Cinta Insights, Insync Research, Neighbourhood Strategy and Independent Living Australia as its new corporate partners.
Research firm The Martec Group has partnered with strategic planning and capital allocation company Allovance to offer a comprehensive pathway from market insights to actionable strategies.
Customer experience management platform Sprinklr has launched an integration with Bluesky for insights and content publishing.
TV audience measurement company Barb has partnered with MediaSense and Snowflake for the Barb Data Hub, its system for storing, processing and distributing Barb viewing data.
Verve's CoLab has partnered with financial literacy platform for Gen Z Prograd to expand Gen Z membership.
RealityMine has partnered with audience measurement and analytics firm OnDemandIQ for the Asia Pacific launch of RealityMine Connect, a solution offering insights into streaming consumption across all connected devices.
Data and technology company Predactiv and consumer purchase insights company Affinity Solutions have partnered to improve audience targeting and data monetization.
Nielsen has partnered with media and entertainment company JioStar to provide analytics solutions for its OTT platform JioHotstar ahead of the Tata Indian Premier League 2025.
Association/organization news
The Marketing Research Education Foundation has opened its nomination portal for the Philanthropic Company of the Year award and the Everyday Hero award. To nominate a company or research professional visit www.mrgivesback.org/awards.
The Insights Association has joined a letter to congressional leaders opposing recent removals of federal data from government websites, including the U.S. Census Bureau, and urging that public data access be restored.
Awards/rankings
The Market Research Society of India’s Golden Key Awards has awarded the Lifetime Achievement Award to C.K. Sharma and Ashok Das and has awarded Lalit S. Kanodia a special award in recognition of his impact on the industry.
Research company Intuify has achieved SOC 2 Type 1 compliance.
Survey research firm ReconMR has been named as the exclusive data collection provider for Gallup’s U.S. phone survey work.
Kantar’s Meaningful Different and Salient framework has been certified by the Marketing Accountability Standards Board.
Stravito has achieved SOC 2 Type II attestation. It is now SOC 2 and ISO/IEC 27001:2022 compliant.
Behavioral data company Fullstory has received ISO/IEC 42001 certification for the AI tools built into its behavioral data analytics platform.
Research consultancy Smarty Pants recently celebrated its 20th anniversary.
New companies/new divisions/relocations/expansions
Data collection company Norstat has expanded into Belgium to strengthen its Benelux presence.
NIQ has launched its Strategic Analytics & Insights organization led by Ramon Melgarejo.
Thinks Insight and Strategy has launched a dialogue practice headed by Lucy Farrow.
Research company earnings/financial news
Consumer research company GetWhy has raised $8.4 million in financing from CIBC to continue to execute its growth strategy.
Data collaboration platform LiveRamp has released its financial results for the fiscal 2025 third quarter reporting total revenue of $195 million, up 12%, and subscription revenue of $146 million.
Digital analytics platform Amplitude has released its fourth quarter and fiscal year 2024 financial results reporting revenue of $78 million for its fourth quarter. It also reported an annual recurring revenue of $312 million and revenue of $299 million for its fiscal year.
Behavioral data company Behavix has closed a $2.5 million seed funding round led by Nordic venture capital firms Vendep Capital and Superhero Capital.