Acquisitions/transactions
Health care talent software and staffing company Aya Healthcare has acquired data science platform Winnow AI.
Health care and scientific marketing firm Spectrum Science has acquired health care advertising company CrowdPharm and its partner consultancy Hot Iron Health.
Validated Insights has acquired higher education market research company 32EDU to expand its program and research capabilities.
Marketing consultancy Fusion92 has acquired data modeling platform TRAK Data.
Market research and advisory firm Savanta has acquired shopper insights agency Explorer Research to offer its clients online and virtual reality shopper research capabilities.
SaaS company Formstack has acquired online forms and surveys platform Formsite for an undisclosed amount.
Life sciences consultancy Herspiegel has acquired health care strategy and marketing consultancy Adivo Associates.
Counterpoint Research has acquired Display Supply Chain Consultants.
Analytics firm Alteryx has entered into a definitive agreement to be acquired by Clearlake Capital Group and Insight Partners.
Accenture has acquired data consultancy Redkite to help organizations improve performance with data-driven intelligence and AI.
Alliances/strategic partnerships
Consumer testing platform Stickybeak has partnered with insights platform PureSpectrum to expand its global reach.
Data company fifty-five has joined the Amazon Web Services Partner Network.
The Canadian Out-of-home Marketing and Measurement Bureau has partnered with Canadian consumer research company Vividata to access cross-media and consumer profiles through Vividata’s SCC/Digital releases.
Omnichannel advertising company Hawk has created a strategic partnership with television technology and analytics company Samba TV.
Professional hockey team the Dallas Stars has signed a multi-year agreement with Nielsen to gain local TV viewership insights.
CTV planning tool LightBoxTV has integrated with search intelligence platform Captify to improve CTV campaign management.
Consumer research company quantilope has partnered with Microsoft to launch quinn, an AI co-pillot for consumer research.
TV outcomes company EDO has partnered with TV streaming platform FuboTV to measure consumer behavior across Fubo’s sports, news and entertainment content.
Association/organization news
The Marketing Research Education Foundation has announced its second annual Month of Service for the marketing research and insights industry. Throughout the month of January, MREF community members will host service groups across multiple locations to help researchers make an impact.
Awards/rankings
Customer agency C Space has named the winners of the 2023 Better Why Awards including Securian Financial as winner of the Customer Relationship award, Boots as the Agility award winner, Ally Financial as the Inclusivity award winner and Bayer as winner of the Future Back award.
The Market Research Society has named the winners of the 2023 MRS Awards. To view the full list visit www.mrs.org.uk/awards/mrs-awards.
QRCA has named Florian Groth and Sophia Ukoni as the recipients of the 2024 Global Qualitative Researchers’ Award.
Research agency Boxclever recently celebrated its 13th anniversary.
Swift Research has become an employee-owned company.
New accounts/projects
Blue Yonder Research has been granted U.K., U.S. and European patents for its emotional measurement technology Clickscape.
New companies/new divisions/relocations/expansions
Sponsorship analytics platform Relo Metrics has expanded its broadcast viewership and valuation data into the EMEA and APAC regions.
Kantar Media has launched its Campaign Audience Validation tool to Spain.
Survey panel company Panelbase will rebrand to Norstat UK in January.
Research company earnings/financial news
E-commerce analytics platform Birdseye has raised $3 million in seed funding from Drive Capital.
Customer experience management platform Sprinklr has released its third-quarter financial results reporting revenue of $186.3 million and a subscription revenue of $170.5 million.
Business intelligence company Datalogz has raised $5 million in a funding round led by GreatPoint Ventures.
Data and analytics platform PolicyMap has raised $3 million in its Series A financing round led by Reinvestment Fund.