Acquisitions/transactions
Online visibility management SaaS platform Semrush has acquired website user experience platform Ryte to strengthen its technology and expertise.
Qa Research has joined EMB Group.
Online visibility management SaaS platform Semrush has made a strategic investment in MFour Mobile Research.
Analytic Partners has acquired marketing analytics firm Magic Numbers to expand its reach and talent in Europe.
AI and analytics company C5i has fully acquired marketing analytics solutions company Analytic Edge to strengthen its integrated analytics and AI capabilities.
Dig Insights has acquired insights, strategy and training agency Ignite 360 to leverage Ignite 360’s qualitative tools and storytelling and activation capabilities and combine them with its AI and data modeling capabilities.
Research logistics company Qlarity Access has acquired Beall Research to expand its capabilities and research services for its clients.
Research and data analytics group YouGov has acquired AI software company Yabble.
Data and technology company Experian has acquired behavioral analytics company NeuroID to improve its fraud risk suite.
Ipsos has launched a voluntary public takeover offer for German social research company infas Holding AG. Its main shareholders, representing about 77.5% of the ownership structure, have given their support to the acquisition.
Media quality measurement company Adelaide has acquired marketing insights company Rita.
Alliances/strategic partnerships
Self-serve platform Brainactive.ai and ResTech company Cint have partnered to allow customers to run full-scale research projects assisted by conversational and generative AI.
Insights company Pureprofile has partnered with mortgage assistance app Sprive to offer mortgage holders the opportunity to earn additional cashback towards their mortgage by completing surveys.
Behaviorally and Alibaba’s Tmall Innovation Center partnership has gone live on the platform.
Nielsen has partnered with advertising platform Innovid to simplify and improve ad measurement.
SurveyMonkey has added an integration with PayPal allowing users to securely collect payments through its platform.
Kantar and nonprofit Understood.org have partnered to offer brands and companies insights on how to create inclusive experiences, campaigns and policies for individuals with learning and thinking differences.
Analytics firm Alteryx has created a strategic partnership with digital education company Udacity to launch a comprehensive course on the fundamentals of data preparation with Alteryx Designer.
Consumer Panel Services GfK has partnered with Circana to develop SimIT Web, a shopper analytics platform.
Awards/rankings
The Certification Institute for Research Quality has certified research and communications agency Verian Group UK to the ISO 20252:2019 research standard and to the ISO/IEC 27001:2022 information security standard.
Research and consulting firm The DRG recently celebrated its 50th anniversary. It also refreshed its brand with a new logo and an updated website.
Keen Decision Systems has partnered with marketing solutions company TapClicks to simplify and streamline data collection in marketing mix models.
New companies/new divisions/relocations/expansions
Directions Research, SEEK Company and Aimpoint Research have united to form The Directions Group.
L&E Research has relocated its Columbus, Ohio, facility to enhance its offerings and participant accessibility.
Research company earnings/financial news
Software platform Luscid has raised $1.2 million in seed funding.
Comscore has released its second-quarter financial results reporting revenue of $85.8 million, compared to $93.7 million in Q2 2023, an adjusted EBITDA of $6.9 million and a net loss of $1.7 million.
Research services company BrandRank.AI has raised $1.2 million in seed and angel funding.
Analytics platform Heatmap has raised $4 million in seed funding.
Media quality measurement company Adelaide has raised $1.4 million in a seed-extension round led by AperiamVentures.