Inspiring the next generation of research

By Quirk's Staff | July 1, 2022

Reading time: 1 minutes

Abstract

Meet the women of MarketView Research. MarketView Research is a full-service product lifecycle research firm fusing traditional techniques with innovative technology.

Research Topics:: Lifestyle Research/Clustering | Marketing Research-Full Service
Industry/Market Focus:: Consumers | Research Industry
Content Type: Magazine Article | Sponsored Article

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MarketView Research

The women of MarketView research.

In 1999, Gail Apkarian built on a successful research career to start MarketView Research. Armed with a vision, she created an organization that offered the breadth of resources found in larger companies with the customer service, speed and innovation of a smaller, boutique firm.

Twenty-plus years later, MarketView Research has stayed true to its boutique-like service roots and today is a highly specialized, full-service product lifecycle research firm – fueling top brands with insights on today’s consumer and e-commerce-driven market. The firm fuses traditional research techniques with evolving/innovative technology to test products to provide insights at every stage across the product lifecycle.

Alongside Gail, her management team includes SVP Jessica Cardella and VPs of client service Shanna Walsh and Lisa Mackey. Together, they are instrumental in guiding the firm’s strategy and client growth.

“My role is not only to champion MarketView but to champion our next generation of women leaders. We’ve built a culture of opportunity that allows our leaders and their expertise to shine. This has enabled us to develop deep, long-standing partnerships with clients – which is at the core of our success and ongoing growth” says Gail.