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In August, SurveyMonkey named Priyanka Carr as the first general manager of the market research business. We sat down with Pri to get to know her and her vision for market research products and services at SurveyMonkey.
Pri, you have a long tenure with SurveyMonkey and a background in consulting and psychology research. Can you tell us about your career journey thus far?
I followed an untraditional path to my current role. I earned my Ph.D. in neuroscience and psychology at Stanford and then had the desire to try something in the real world. I ended up at Bain & Company, for the excellent culture as well as the opportunity to get exposed to a wider variety of industries and disciplines. When I had the itch to become more operational, I joined SurveyMonkey – a great product, a great business and an even more amazing culture. I built and led the strategy, corporate development and partnerships teams at SurveyMonkey and worked closely with the market research team. Recently, I was given the opportunity to lead our market research business as its general manager and could not have been more excited to take on the role.
How would you describe your new role as GM?
My charter as the GM of SurveyMonkey’s market research business means building and bringing to market an amazing set of products that delight our customers and help transform the industry. No company is better positioned to do this than SurveyMonkey – we bring excellent technology, the largest corpus of feedback data and a customer-first mind-set to build solutions and offer services for the world’s leading market research buyers. In addition to building our leadership position in the market, I also, just as importantly, spend time building the next set of leaders in my world-class team!
Whew! No small task. What do you do to recharge?
A toddler at home leaves very little time to recharge! But we have adapted – we love hiking and exploring whenever the weather allows! We used to be avid travelers and in our pandemic world we enjoy reminiscing about our travels. I enjoy good wine, vegan baking and reading great research and journalism.
What is your vision for market research solutions at SurveyMonkey?
Our market research solutions have been evolving over the last year to become a technology-first platform that delivers powerful insights with unparalleled speed. We have launched over a half-dozen expert solutions for product and creative testing, allowing customers to make decisions quickly and with greater precision in days instead of months. We will be adding dozens more solutions to our platform, driven by customer need and propelled by the digital transformation, to address all needs for quantitative market research – market measurement, segmentation, pricing optimization, product development and brand tracking among others.
What’s one thing you want people to know about SurveyMonkey that they might not already know?
You may know SurveyMonkey as the world’s leading, easy-to-use and beloved survey tool. We are that but so much more! We are a powerful quantitative market research platform enabled by high-quality data, industry-leading technology, AI-enabled analytics and a flexible services model that delivers on all your market research needs.
www.surveymonkey.com/market-research
marketresearch@surveymonkey.com