SPONSORED CONTENT
Conducting research with children
By Kelli Hammock, Senior Client Solutions Manager, L&E Research
As part of L&E’s webinar series for 2022, we’re proud to present “Insights R Us: How to Gain Big Insights From Little Influencers” on March 1, 2022 1:00PM ET.
Traditionally, researchers have focused on gaining insights from parents; after all, they are the ones typically buying products for their children. However, children are ultimately influencing these decisions with the products and content they prefer to consume. Children are insightful, creative, candid and honest – all qualities that can lead to unexpected outcomes. Conducting research with children can be an incredibly rewarding process, but the variables involved are vastly different from research conducted with adults.
This presentation seeks to inform its audience of considerations that should be made when your research target is a child, tween or teen:
- Recruitment to involve parental consent, screening of parents and/or their children, and how to effectively communicate research logistics.
- Methodology considerations should be made when targeting a younger audience; certain approaches are better suited for children’s research.
- Moderators must create a discussion guide that is not only geared to hold the interest of young participants, but it must be adaptable, as children can be unpredictable, and guide deviation should be welcomed when new ideas are shared.
Our panel of experts includes:
- Becca Liss, Senior Manager, Nickelodeon Consumer Insights
- Becca Nast, Manager, Content Research and Evaluation, Sesame Workshop
- Brett Watkins, President and CEO, L&E Research
- Julie Baran, Manager, Content Research and Evaluation, Sesame Workshop
- Kelli Hammock, Senior Client Solutions Manager, L&E Research
You can register for this free event at https://www.leresearch.com/insights-r-us-how-to-gain-big-insights-from-little-influencers/.