If you’ve struggled to stay up to date on the latest marketing research and insights trends, topics and happenings in the last year, you’re not alone. Researchers everywhere have shared how daunting it has been to stay informed while managing the many challenges – personal and professional – brought on by the COVID-19 pandemic.
It is always Quirk’s goal to spark new conversations and promote continued learning in ways that fit within busy researchers’ schedules. That is why Quirk’s partners with marketing research companies and organizations to provide webinars on a range of topics to help you stay informed. And while registering and listening in to a live webinar has its perks – especially if you’d like to participate during the Q&A – Quirk’s also makes sessions available as recordings in our webinar archive.
Haven’t been to our multimedia page in a while? We currently offer 140+ webinars covering a wide range of topics. If you aren’t sure where to start, read on for a quick breakdown of a few of our recent webinars.
I Want to See Numbers Yesterday! Bringing Agility to Your Research Program with Quick-turn Surveys
DIY survey platforms present an opportunity to collect custom data at lightning speed at a low cost. It is a tempting proposition for any market research department but should be approached with caution.
In this webinar, researchers from Cotton Incorporated share their experience integrating quick-turn DIY surveys into the larger market research program. Established in 2020, this capability added value when the pandemic hit and they needed to quickly understand its impact on consumers. The presenters share lessons learned as they pushed this capability to its limits and offer their thoughts on how to use quick-turn surveys to supplement traditional market research.
Insights 2021: How Kraft Heinz is Innovating Market Research
Do you want to understand your audience in the social distancing era? You have to change your approach.
In this webinar, Katie Gross, chief customer officer at Suzy, and Fran Guzman, insights and strategy lead at The Kraft Heinz Group, discuss how the industry leaders have innovated market research during 2020 and how they plan to use cutting-edge technology to stay ahead of rapid shifts in consumer behavior.
Our Heads and Hearts: How Understanding Emotional Responses Helps Brands Support Vaccination Efforts
Is emotional messaging any more effective in influencing skeptical viewers?
This webinar takes a deep dive into the results of new research looking at what role brands can play in leading the COVID-19 vaccination efforts and how they might tailor messaging to the context in which the advertising is shown.
How Brands Can Make a Positive Impact on Social Issues and Consumers
With an overwhelming 2020 behind us, this year has started off with important conversations surrounding COVID-19 and political turmoil. Brands are spending trillions on advertising with the goal of affecting behavior and attitudes but the question remains: Can they leverage it to connect with consumers in a meaningful way and obtain a positive return?
In this webinar, presenters discuss why it’s not a matter of if but when and how to do it right with the social media landscape transforming before our eyes.
If you’re interested in viewing more summaries and videos, please check out Quirk’s webinar archive. And if you’d like to attend webinars live, don’t forget to sign up for Quirk’s new Webinar Wednesdays, redesigned to be shorter, more interactive and just once per month to better accommodate researchers’ busy schedules.