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Methodologies, techniques and technology are rapidly changing in the marketing research and insights industry. New products and services are being released at an ever-faster pace. How can you keep up on what is new? Quirk’s has you covered. In this section, you will find some of the newest and most innovative tools and services to keep your research up to speed. From the latest in software, technology, methodology and services, these are the products and service you will want to know about.
Somebody’s got to say it: The concept test needs a refresh
A lot is on the line to ensure that you advance the ideas and concepts with the greatest potential. For data-driven organizations, the mainstay has been the traditional concept test and purchase intent survey. In niche markets (mostly B2B and some B2C), surveys are expensive to scale, response rates are low and comparative benchmarks are lacking.
In these markets, organizations are forced to make decisions on low sample sizes, sequential monadic study designs, qualitative research or nothing at all.
Chooseology is different. It collects more impactful data from each respondent in a simulated e-commerce environment.
Concept strength is based on several implicit and explicit measurements: first choice in a competitive lineup, concept ultimately “purchased,” time spent on each concept, movement between concepts and unique questions related to respondents’ commitment to choices. Additionally, the highly engaging platform supports feature ranking and open-ended comments.
For existing products, clients can learn how to optimize their online presence. After studies, we have improved online-first choice by testing out image and copy variants. Clients also gain knowledge of online behaviors by product category. For example, in high-involvement and high-interest categories (pet products, diving equipment) time spent on concepts is an important indicator. In fast-moving consumer goods, the metrics linked to interest are different.
Chooseology will accommodate up to seven detailed listings. Coming this spring, a new version of Chooseology will allow for hundreds of items and filtering options – all extremely valuable information for optimizing online selling channels.
Best yet, users love the platform. After a full slate of studies in 2019, 96% of users positively rated their experience. Users appreciate the simulator’s ease of use and similarities to online shopping.
User Comments
- I could easily click through to see various details about the items.
- Seemed like I was actually shopping!
- It’s Amazon-easy!
- It’s much easier to understand the product that is being evaluated.
- I like having more details of the products and ideas we are being asked to evaluate.
SurveyMonkey now offers a full suite of market research solutions that spans DIY surveys and professional services
Insights professionals that already use SurveyMonkey as their go-to solution for fast, global, cost-effective market research can now gather deeper insights with greater speed and service.
Agile market research surveys
SurveyMonkey Audience provides a fast DIY market research solution. Built right into the SurveyMonkey platform, Audience is integrated with panels in over 100 countries to enable global market research. Companies can target respondents by demographics, firmographics or custom screening questions and start seeing results in a matter of minutes.
Professional services
SurveyMonkey Audience Premium is our latest offering and was designed as a bundle of tools and services to get your agile market research program up and running. It includes SurveyMonkey Enterprise seats, Audience Credits and dedicated support from our survey scientists. When our DIY solutions aren’t enough, we’ve got a team of experts ready to assist you with your survey programming, translations, fielding and reporting.
Scale your DIY market research with premium support from the industry leader
The appetite for consumer opinions continues to grow while budgets and resources stay flat. How can you do more with less and get support to grow your DIY market research? Our Premium service offering is optimized for active market research teams looking to increase their speed to insights, maximize their research capabilities and move beyond project-based market research. SurveyMonkey Audience Premium combines dedicated support from our research experts with an intuitive survey platform and exclusive panel access.
Audience Premium extends the value of SurveyMonkey’s platform with:
Enhanced support:
- Dedicated support with phone access
- Product and feature trainings
- Access to best-practice templates
- Includes one SurveyMonkey Enterprise license
Project enablement:
- Pre-launch survey review
- Qualification rate testing
- Access to exclusive B2B panels
- Managed deployments
Other add-ons:
- Access to custom research services
- Survey translation services
- Stat-tested crosstabulation outputs
- Additional enterprise license seats
Contact us to learn more about Audience Premium at audience-sales@surveymonkey.com.
Introducing the Catalyx Consumer Activation System™
You need to capture the thoughts, feelings, actions and desires of your consumers. You want to be in control but supported when needed. And you want the findings translated into brand-building, action-focused insight.
So, do you use a resource-intensive “self-drive” DIY platform? Or a traditional “chauffeur-driven” big-agency model?
How about neither?
The Catalyx Consumer Activation System™ allows you to customize, plan and track your research project journey alongside our teams. You can take the wheel whenever you want. But you’ll also receive expert service and support when needed.
How does it work?
The system boasts an expertly curated library of 5,000+ market-tested consumer activities to capture what your consumers do, feel, think and want, in order to answer a vast range of research objectives.
It’s easy to configure – we can co-create and design your research project in minutes. And you can create new activities on demand.
You get complete visibility and total control. There’s real-time access to all consumer-generated verbatims, images and videos. You can even engage directly with participants if you like.
We synthesize all the data into key insights and actionable recommendations, delivered in outputs tailored to your needs – from visually compelling reports to insight videos to in-person workshops.
If you would like a demo please visit our website www.thecatalyx.com.
Introducing quantilope’s automated brand tracker
quantilope automates brand tracking to make it easy to monitor changes to a brand’s perception, performance and consumer behavior patterns over time. Managed on quantilope’s end-to-end automated research platform, brand tracking is set up through waves (monthly, quarterly, annually, etc.) in local or multi-country studies to stay on the constant pulse of your consumers and brand KPIs.
Benefits of quantilope’s brand tracking
- Live data with real-time results
- Automatic analysis and instant visualization
- Graphs and charts that continuously update with new waves
- Create custom crosstabs and build new segments in just minutes
- Automatic significance testing
Additionally, quantilope offers ad tracking to measure the effectiveness of advertising campaigns such as changes to a brand’s awareness and preference before and after a campaign.
Each tracking project involves a single setup process. New waves begin automatically and new data is seamlessly added to your report while a team of certified research consultants are available for ongoing project support.
In today’s market, winning brands will be those who leverage tracking to continuously measure the impact of new product launches, marketing campaigns and changes to your brand funnel. Qualified brands are invited to run a free pilot study using quantilope’s advanced automated platform by reaching out to sales.us@quantilope.com using the subject line “qlp + quirks 2020.”
Toluna Celebrates 20th Anniversary with New Suite of Solutions
Toluna technology revolutionized and drove the future of the market research industry. Speed became and remains an industry constant and relentlessly needs updating. What was fast last year may not be in 2020 but research has also to offer the flexibility to fit with iterative innovation processes.
These iterative processes are the automation enhancements in our signature product, Toluna QuickSurveys. QuickSurveys enabled the industry to maintain research quality and reach that was once unimaginable: hundreds of thousands of panel community members comparing tens of thousands of products and sharing results in real time.
Toluna technology also empowered agility. The dexterity required to test a concept, turn on a dime, test its opposite and arrive at the best packaging, advertising copy and pricing to inspire existing and new customers.
How does a company improve upon the research trinity of agility, automation and speed?
In May, Toluna will launch a new suite of solutions designed by clients to meet their specific needs. Features and benefits will include:
- Agile research and ease of use: Our methodology-embedded templates will seamlessly integrate quant and qual or allow clients to upload their own existing templates.
- Collaboration: Global teams and companies will share research results across campaigns to minimize duplication.
- Data flexibility: Data can be merged and exported from multiple projects to a single platform.
- Insights with interactive displays: The real-time insights Toluna is known for will be presented in flexible, interactive dashboards.
- Quality: From sample to results, the suite will leverage industry best practices to ensure data and research quality.
Programmed into all Toluna innovations, the new suite also shares award-winning methodologies created and honed by sister company Harris Interactive Europe. A full-service digital research consultancy, Harris makes complex decisions easier with actionable consumer insights that keep clients at the forefront of their industries.
Technology is only as good as the engine that powers it. The new solution suite is driven by TolunaInfluencers, our global panel community that is 30 million members strong. The breadth and depth of our panel community enables businesses, agencies and researchers to make informed decisions, uncover new opportunities, speed products to market and answer essential questions that impact bottom lines. New, dynamic profiling capabilities enable researchers to access such specific and hard-to-reach audiences as Millennials or doctors or new car buyers.
As the market research industry adopts new technologies to improve data capture and analysis, one thing is certain: the prevalence of cloud computing will continue to rise as facility owners, field researchers and service companies embrace SaaS and marketplace service providers that offer real-time access to on-demand tools to create additional company-wide value.
With new platforms in streaming and social media shifting attention away from traditional data gathering practices, powerful creative tools have democratized the way consumers share their opinions. These tools provide comfort and safety where users can express their own unique voice free of judgment. This shift in consumer behavior has given unprecedented insight into the personal lives of respondents. With vast archives of self-produced content and with the shift in content consumption behavior, new opportunities are emerging, forcing businesses to rethink how and where they access consumer communities for new ideas.
The rise of the sharing economy and cloud computing are pushing researchers to select shorter term, flexible facility space options, and facility owners are finding ways to adjust to the ever-changing landscape of opportunities and challenges. These business requirements force facility owners to rethink how they deliver their real estate. Traditional lease agreements can’t solve the flexible requirements of today’s field insight professionals.
Hub’N Hive, a new space rental marketplace, is transforming how insights community professionals are finding and booking facilities to conduct studies. As focus group facility owners battle rising costs, facility managers have an opportunity to evolve their strategies to scale and manage their properties. Hub’N Hive has rolled out its facility management platform designed specifically for insight experts and remote field data collection teams to connect with facility operators and private businesses that have space to share. Facility operators can take advantage of customized listing tools to communicate directly with research professionals looking for space to book. Perfect for facility operators of all sizes, Hub’N Hive streamlines back-office activities including listing, marketing and booking space online.
Sibyl Surveys by Signet Research is the CX and survey software platform we’ve been waiting for.
Until recently, the options available to researchers have been less than ideal. Free or lower-end, “simple survey” tools just don’t have the functionality necessary for most objectives. On the other end of the spectrum are large, legacy enterprise tools with underwhelming customer service – not to mention enormous licensing fees. Either way, when it comes time to set up and launch your campaigns, you’re on your own.
Enter Sibyl Surveys by Signet Research, a 50-year-old full-service market research company that has developed a survey software and CX monitoring platform with an intuitive UX and ease of use reminiscent of less evolved, “simian” survey platforms, paired with the advanced survey logic and reporting functionality needed to serve a full-service professional research company.
Additionally, when you license Sibyl you’re not just getting access to a survey platform. In essence, you’re licensing an extension to your internal research department. Signet’s staff is available for everything from best practice advice to full survey design, fielding, reporting and third-party independently validated research studies. They can help set up your ongoing CX tracking campaigns, program complex surveys and even take tasks that you may not have the internal bandwidth to handle off your hands completely. They’re also extremely responsive to special programming requests and custom integrations with the rest of your tech stack. This allows for a flexible in-house/third-party hybrid solution to your research needs.
Pricing of the Sibyl platform is based solely on usage (number of survey responses). All functionality is included in the platform so there are no extra fees for the number of login accounts needed or upcharges for more advanced analysis functions like crosstabs and stat testing. Customer service is handled by Signet Research staff directly so there are no offshore phone banks or ticketing systems to deal with. With Sibyl, you’re assigned an in-house account manager and a researcher.
The result is an affordable, easy-to-use, full survey logic platform serviced by research professionals with an active interest in helping you achieve your goals and the expertise (and staffing) to back you up when you need it.
Reach out for a demo at byron@signetresearch.com or 201-945-6903 x23.
Global leaders in market research facilitation
Conducting successful market research studies is no easy feat. Insights professionals around the globe face ongoing challenges in adapting to the needs of both their clients and respondents in a modern world.
Civicom Marketing Research Services exists to aid market researchers by offering contemporary market research solutions and options to enhance the research process. Services include facilitating telephone and web-enabled in-depth interviews and focus groups through Civicom CyberFacility®, conducting respondent activities using Civicom Chatterbox®, an asynchronous research platform for online communities, and accelerating analysis by effectively managing a multitude of data using Glide Central®, our online qualitative project management and video curation platform.
Civicom offers the Civicom ThoughtLight™ mobile insights app for collecting in-the-moment insights and See Me Navigate™, a qualitative solution for analyzing app and website usability.
Civicom offers CCam™ Focus, a portable recording and streaming solution for live, in-person focus groups, a natural extension of our IDI and focus group facilitation services worldwide.
Civicom operates in over 96 countries and includes translation and transcription services (TranscriptionWing™) plus respondent recruiting through CiviSelect™. We are a Strategic Alliance Partner with Schlesinger Group.
What differentiates Civicom from other marketing research services companies is dedication to service quality, 24/7 customer support and our drive to meet and act on clients’ ideas and requests.
Your Project Success Is Our Number One Priority.
Bringing Insights to Light!
Civicom ThoughtLight® is a qualitative mobile app for collecting richer in-the-moment insights. It is utilized for patient journeys, audio/video diaries and shop-alongs – perfect for research on-the-go.
ThoughtLight® can accommodate multiple respondents for studies with varying lengths. You can capture images, audio, video and text responses and consolidate these data through a robust set of administrative tools.
ThoughtLight® has four valuable features: GEO location, GEO fencing, GEO triggering and offline access.
GEO location allows you to observe and capture the respondent’s location to verify credibility, quality and authenticity.
GEO fencing allows you to narrow down activities based on specific locations through a virtual barrier to prevent your respondent from completing tasks in another location.
GEO triggering allows you to gather authentic insights by triggering certain activities to start or end based on your respondent’s location with the help of GPS positioning.
Offline access allows respondents to access research questions from remote locations without data connectivity once it is loaded to their device. Respondents can easily complete tasks and view their answers uploaded once an internet connection is available.
A dedicated support team will be available to assist you and your respondents throughout the duration of the whole study. We help with the project setup from user registration, data delivery and respondent recruitment.
Contact us today for more information or to get a project quote.
inquire@CivicomMRS.com
www.civicommrs.com/mobile-insights-app/
