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Editor's note: Neil Gupta is senior account director, and Alex Osbaldeston is solutions director at Questback, London.
Whether you’re conducting market research to solve a specific business problem or gathering customer or employee feedback, it’s more important than ever to try and create an engaging and enjoyable survey experience. Why is that?
Attention spans are shrinking, and these days your surveys have to compete with the myriad distractions and people competing for our attention. Consider this, globally we tweet 500 million tweets a day. We send 560 billion texts every month, and we spend on average 135 minutes on social media daily. Plus, as consumers, we’re all growing increasingly accustomed to expecting a first-class experience, whether shopping online or completing surveys. And, this applies equally to our business lives. We want a similar, intuitive experience when using technology or completing surveys at work. If we feel we’re not getting it, we’ll just move on.
In today’s experience economy, your surveys are the key to driving engagement, increasing quality response rates and unlocking invaluable insight. It’s time to reinvent the survey, and start creating surveys that delight and drive transformative results.
For tips and tricks on creating engaging surveys, download our infographic on Mastering the Survey Experience.