When it comes to selecting the right methodology for a project, the options are seemingly limitless but there isn’t one cure-all for every marketing problem. In most cases, a mix of several techniques will take you the closest to the answers you need to make wise business decisions. It’s simply a matter of knowing who should be using what – and when, why and how. Simple, right?
Using the coffee industry as an example, an infographic from from London research company Euromonitor International demonstrates how strategic market research, business consulting, focus groups, consumer surveys and scan data can be used in concert to create a clear – and informed – path to future success.
