Top Marketing Research Articles Related to the Utilities and Energy Industry

View market research case study and technique articles related to the Utilities and Energy Industry. Quirks.com is the leading resource for marketing research.

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Showing: Utilities/Energy

Total: 32

Article In Case You Missed It...November/December 2023 Quirk's Staff | November 1, 2023
Article A perfect storm: Economic and energy crises impacting American consumers Michelle Mischenko | November 11, 2022
Article In Case You Missed It... March/April 2021 Quirk's Staff | March 1, 2021
Sponsored Article Sponsored Content: Capitalizing on Customer Feedback - Creating Measurable Value from Voice-of-the-Customer (VOC) Programs Peppers & Rogers Group | March 1, 2010
Article Think you know segmentation? Think again! A close look at 4 core analyses Kevin Gray | December 1, 2013
Article Social media mining examines consumer attitudes on energy Danielle Pederson, Maggie Miller | August 1, 2013
Article Why utility companies should research employees and customers Michael Vigeant | August 1, 2013
Article Boston Edison uses research to measure the success of an energy conservation program Mary Spada | December 1, 1991
Article Focus groups guide creation of automated customer assistance system for Detroit Edison Mark Camack, Katherine Johnson | June 1, 1993
Article Research fuels Public Service Co. of Colorado’s development of a customer-driven renewable energy program Keith Baugh, Brian Byrnes, Clive Jones | May 1, 1994
Article Machine-readable surveys make it easier for utility’s customers to express their satisfaction Joseph Rydholm | October 1, 1995
Article Customer improves Oregon utility's power outage reporting system Joseph Rydholm | December 1, 1997
Article Surveys keep tabs on Washington Gas customers in wake of deregulation Joseph Rydholm | February 1, 2001
Article Online reporting lets researchers focus on analysis rather than distribution Lucy Klausner | October 1, 2003
Article Energy company uses brand-to-media consonance assessments to optimize ad effectiveness Robert Passikoff, Allen Gerber | May 1, 2003