Top Marketing Research Articles Related to the Entertainment Industry

More Filters

• By Author
  Type...

  ...
• By Year
  • 2025
  • 2024
  • 2023
  • 2022
  • 2021
  • 2020
  • 2019
  • 2018
  • 2017
  • 2016
  • 2015
  • 2014
  • 2013
  • 2012
  • 2011
  • 2010
  • 2009
  • 2008
  • 2007
  • 2006
  • 2005
  • 2004
  • 2003
  • 2002
  • 2001
  • 2000
  • 1999
  • 1998
  • 1997
  • 1996
  • 1995
  • 1994
  • 1993
  • 1992
  • 1991
  • 1990
  • 1989
  • 1988
  • 1987
  • 1986
• By Research Topics
  • Advertising Claim Substantiation
  • Advertising Effectiveness
  • Advertising Impression Studies
  • Advertising Research
  • Advertising Tracking
  • Advertising/Communication Consultation
  • Artificial Intelligence / AI
  • Audience Research
  • Audience Response Systems
  • Behavioral Economics
  • Benchmark Studies
  • Brainstorming/Idea Generation
  • Brand Equity
  • Brand Identity
  • Brand Loyalty Studies
  • Brand Positioning Studies
  • Brand Share Studies
  • Brand/Image Development
  • Brand/Image Tracking
  • Bus.-To-Bus. Research
  • CX/UX-Customer/User Experience
  • Coding
  • Commercials Testing
  • Concept Development
  • Concept Optimization
  • Concept Research
  • Concept Testing
  • Conjoint Analysis/Trade-Off Analysis
  • Consumer Research
  • Copy Testing
  • Copy Testing-Online
  • Couponing Research
  • Cultural Insights
  • Customer Loyalty
  • Customer Satisfaction Studies
  • Data Analysis
  • Data Crosstabulation
  • Data Processing
  • Data Quality
  • Demographic Analysis
  • Demographic Database
  • Demographic Profiles
  • E-mail Surveys
  • Employee Opinion Studies
  • Ethnic Research
  • Ethnographic Research
  • Eye Tracking
  • Facial Coding/Facial Scanning
  • Focus Group-Moderating
  • Focus Groups
  • Forecasting/Trends Research
  • Health Care (Healthcare) Research
  • Incentive Payment & Processing
  • International Research
  • Lifestyle Research/Clustering
  • MCASI (Mobile Computer Aided Self Interviewing)
  • Mail Surveys
  • Market Forecasting
  • Market Segmentation Studies
  • Marketing Research-General
  • Media Research-Digital
  • Media Research-General
  • Media Research-Radio
  • Media Research-Television
  • Mobile Surveys
  • Movie/Film Previews
  • Mystery Shopping
  • Neuromarketing Research
  • Observation Research
  • On-site Interviewing
  • One-on-One (Depth) Interviews
  • Online Research
  • Online Survey Design/Analysis
  • Online Surveys
  • Packaging Testing
  • Panels-Online
  • Political Research
  • Pricing Research
  • Product Development Research
  • Product Placement
  • Product Positioning Studies
  • Product Testing Research
  • Program Effectiveness Studies
  • Promotion Dev./Evaluation Studies
  • Psychographic Research
  • Psychological/Emotion Research
  • Qualitative Research
  • Quantitative Research
  • Questionnaire Analysis
  • Repositioning Studies
  • Research Employment
  • Research Industry – COVID-19
  • Sensory Research
  • Shopper Insights
  • Social Media Research
  • Social Research
  • Software-MCASI (Mobile Self Interviewing)
  • Software-Mobile Surveys
  • Strategy Research
  • Survey Design
  • Survey Research
  • Telephone Interviewing/CATI
  • Text Analytics
  • The Business of Research
  • Video Recording
  • Virtual Reality
  • Word-of-Mouth Research
• By Industry/Market Focus
  • Advertising Agencies
  • African-American
  • Air Travelers
  • Airlines
  • Apparel/Accessories/Textiles
  • Arts and Culture
  • Asians
  • Automotive
  • Beverage
  • Business-To-Business
  • Candy/Confectionery
  • Cereals
  • Children
  • Communications
  • Computer-Software
  • Computers
  • Consumer Services
  • Consumers
  • E-commerce
  • Education
  • Electronics
  • Employees
  • Entertainment
  • Entrepreneurs/Small Business
  • Environmental
  • Exercise and Fitness
  • Fast-Food Industry
  • Film/Movie
  • Financial/Investment/Banks
  • Foods/Nutrition
  • Gaming/Casinos
  • Generation Baby Boomers
  • Generation X
  • Generation Y / Millennials
  • Generation Z
  • Government
  • Grocery/Supermarkets
  • Health & Beauty Aids
  • Health Care (Healthcare)
  • High-Tech
  • Hispanic
  • Home Improvement/DIY
  • Hospitality Industry
  • Household Products/Services
  • Housing
  • Information Technology (IT)
  • Insurance
  • International Firms
  • Internet/Web
  • Leisure
  • Media
  • Mothers
  • Newspapers/Magazines
  • Packaged Goods
  • Parents
  • Pharmaceutical Products
  • Physicians
  • Radio
  • Real Estate/Development
  • Religion/Churches
  • Research Industry
  • Restaurants/Food Service
  • Retailing
  • Seniors/Mature
  • Shopping Centers
  • Sporting Goods
  • Sports
  • Teens
  • Telecommunications
  • Television
  • Television-Cable/Satellite
  • Theme Parks
  • Tourism
  • Toys
  • Transportation
  • Travel
• By Content Type
  • Case Study
  • Client-side Q & A
  • E-Newsletter Article
  • From the Publisher
  • In Case You Missed It?
  • Industry Professionals
  • Magazine Article
  • Q & A
  • Quirk's Blog
  • Research Industry Voices
  • Research Methodology
  • Sponsored Article
  • Sponsored Video
  • Survey Monitor
  • Trade Talk