What’s Missing from Customer Decision Journey Work?
Editor's note: Heart+Mind Strategies held a webinar discussing the customer decision journey on Feb. 15, 2018. Duration 58:17.
There’s been an explosion of interest in the Customer Decision Journey. Why? Digital and social media have dramatically changed the path to decision-making. The result: effectively influencing customers on their decision journey is tougher than ever. Today even the most compelling messaging can fall short as a swirl of influencers, channels, and options stand between your customer and the decision you need them to make.
In this Webinar you’ll learn three principles to make your next Customer Decision Journey study a home run. Sharpen your knowledge of:
- How many Customer Decision Journey studies fall short.
- The lessons we can learn from Systems thinking to improve these studies.
- How emotional touchpoint identification can heighten engagement.
- How different brand strengths can be leveraged for different segments at different journey touch points.
Heart+Mind Strategies’ Brand, Systems+Journey team leader, Maury Giles, will use riveting case studies to show you a different way of thinking about the decision Journey.
Presenter:
- Maury Giles, Systems+Journey team leader, Heart+Mind Strategies.