Harmon Research employs a robust quality assurance program called DataDefense that reviews data before, during and after the survey to ensure data integrity and reliability at every stage of the survey process. This program now includes two innovative features designed to enhance data protection and survey engagement.
Fraud prevention like you’ve never seen before
Detecting and preventing fraudulent responses is a persistent challenge in market research. To address this issue, NoBot Game-Based Fraud Detection offers a more effective alternative to traditional CAPTCHA tests. Rather than relying on easily bypassed verification methods, NoBot requires participants to complete a simple puzzle before accessing a survey. With over 100 unique variations, this approach significantly reduces the likelihood of bot-generated responses and it can easily be added to your surveys.
Beyond game-based verification, NoBot incorporates additional security measures, including:
- Real-time bot detection and blocking using blacklisted IPs and threat intelligence.
- Advanced bot management filtering out malicious actors via real-time digital fingerprinting, report analysis and AI pattern detection.
- Customizable security rules enabling tailored fraud prevention strategies.
- DDoS protection and rate limiting preventing suspicious traffic surges.
These enhancements help ensure that survey responses are authentic, improving data reliability and research results.
Introducing Smart Probing: Improve your insights
One common limitation of traditional surveys is the tendency for respondents to provide brief or shallow open-ended responses. Smart Probing is designed to mitigate this issue by using AI to analyze responses in real time and generate contextually relevant follow-up questions.
Key benefits of Smart Probing include:
- More detailed responses as respondents naturally expand on their initial answers.
- Improved data quality with richer insights captured through AI-driven prompts.
- Higher engagement as participants feel more involved in the survey process.
- Enhanced actionability providing deeper insights for data-driven decision-making.
With DataDefense, Harmon Research continues to advance data quality standards in market research. By integrating NoBot and Smart Probing, we are enhancing both the security and effectiveness of survey methodologies, ensuring more reliable and meaningful insights for researchers.
Ready to experience the future of research? Let’s talk!
