How Kraft’s Consumer Insights & Strategy Team is Working Faster & More Efficiently without Sacrificing Quality
Editor's note: Kraft and GutCheck teamed up for a webinar on how Kraft's team is working faster and more efficiently without sacrificing quality on October 16, 2014. Duration 56:07.
In today’s world, everything is moving faster and no matter what business you’re in, you’re expected to react quickly. You have to be agile and are expected to keep up with the changes and trends before someone else figures it out. With this changing environment and added pressures, Kraft’s Consumer Insights & Strategy Team decided to take a step back and figure out how they could add the most value to their organization and their customers.
Join Kraft and GutCheck in this Webinar to hear:
- What new skill sets are required to handle this new environment.
- How Agile Market Research has helped them get quality insights, fast and within budget.
- What process and tools Kraft is leveraging to move faster and be more efficient all with less money.
- Kraft case studies and examples of how they’re leveraging Agile Market Research.
Presenters:
- Nancy Luna, Director, Front End Innovation & Trends, Kraft Foods, Inc.
- Matt Warta, CEO, GutCheck.