Getting the Most Out of Your Creative Research
Editor's note: GutCheck gave a webinar discussing creative research on August 17, 2016. Duration 54:12.
With precious little time to get creative right, copy research must deliver actionable and relevant insights. Thoughtful research strategy and design can be the difference between a successful creative execution and a missed opportunity to effectively reach your target audience.
Watch this complementary webinar to explore best practices for an effective copy/creative research strategy and tips on:
- Research objectives to maximize value.
- Methodological considerations.
- Questionnaire/discussion guide design.
- Relevant audiences.
- Most effective stimuli.
Presenter:
- Mitzi Lorentzen, vice president creative development, Millward Brown NA.
- Deb Roberts, director of business development, GutCheck.