Consumer Perceptions of Subscription Plans
Editor's note: GlobalWebIndex gave a webinar on consumer perceptions on access vs. ownership and motivations behind purchasing subscription plans on May 22, 2019. Duration 45:33.
Take an in-depth look at consumer perceptions of subscription plans. Using bespoke research in the U.K. and U.S., this webinar will investigate the consumer appetite for access vs. ownership, motivations behind choosing subscription plans, the viability of recurring subscription models across different categories, the extent of subscription-fatigue and much more.
Presenter:
- Chris Beer, Senior Trends Analyst with GlobalWebIndex.