Social Market Research: Real-World Accounts of 'What Works'
Editor's note: Globalpark gave a webinar on social media research on Oct. 5, 2010. Duration 56:03.
Everyone is talking about social media - but what is its role in research? Innovative insights professionals are leveraging social media tools and networking sites to access, embrace and listen to their target audiences. The common thread throughout their success stories is: it's not about recreating what's already out there, it's about tapping into it, to make what you do better.
Joined by a panel of bleeding-edge social market researchers, Globalpark will outline the opportunities of social market research - with a focus on tangible experiences and lessons-learned. At this free 45-minute interactive event, you will learn:
- What is social market research?
- Where to draw the line between overt and covert listening?
- How innovators are leveraging social media, technologies and apps to recruit, alert and engage research respondents.
- Three actions you can start today for immediate value - with real-world experiences and lessons learned from researchers who have been there.
Social Market Research, defined: We take the Forrester definition - The use of social media and tools to gain increased access to and insights from a company's target segment in a way that adds value and depth to the researcher's overall responsibility as an expert on the voice of the customer.
Moderator:
- Daniel Coates, president, Globalpark Inc.
Panelists:
- Jim Longo, vice president, client development and marketing, Itracks.
- Aaron Burch, senior director, online panels and communities, Touchstone Research.